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BACHELOR OF SCIENCE IN DESIGN MANAGEMENT

GET THE BEST OF BOTH WORLDS: DESIGN MEETS BUSINESS

Are you ready to embark on a thrilling journey where creativity meets business? Do you dream of being at the forefront of impactful projects, leading the way with your innovative ideas? If you have a passion for design and a knack for strategic thinking, then the Bachelor of Science in Design Management is the perfect path for you!

With a degree in design management, you become the strategic link between the creative and business realms. Combining the skills of a project manager, designer, strategist and user interface expert, you play a crucial role in building creative cultures and driving organizations to meet their objectives through efficient and imaginative design.

Don't miss out on the chance to turn your passion for design and business into an extraordinary career.  Join us at CAAD to shape a future where creativity and management intertwine seamlessly.

ABOUT THE PROGRAM

BECOME A DESIGN ENTREPRENEUR

At CAAD, we offer a unique opportunity to study design within the broader context of entrepreneurship and management. As the leading institution for design in the UAE, we provide practical knowledge and technical skills to launch your exciting career as a design manager. Our comprehensive curriculum is designed to ensure you gain real-world experience through our professional internship program, making you workplace-ready from day one.

Our four-year Bachelor of Science in Design Management curriculum surpasses established international accreditation criteria. We ensure you're well-prepared to thrive as a design manager in the United Arab Emirates, across the region, and around the globe.

PROGRAM OVERVIEW

Four years full-time • first year Foundations Program • a combination of design and business courses •  optional minor programs • 5-week professional internship •  portfolio development  • senior exhibition

View our catalog for the program sequence and course outlines.

THE FOUNDATION FOR SUCCESS

As a first-year student, you begin your CAAD education with a Foundations Year Program which all students in the multimedia design program must complete before advancing into their major field of study. You are mentored by a dedicated academic advisor who guides you in scheduling and course selection, and creating the educational journey you desire. 

The Foundations Year supports the critical transition from a high-school to a college experience. You will be introduced to conceptual and critical thinking skills, and learn how to apply the specific terminology we use within creative disciplines. You will also gain a basic understanding of design principles, while nurturing positive and productive working habits and self-discipline.

TAKE COURSES LIKE

history of design • communication design • digital media in communication design • fundamentals of design management • design project • service design • design thinking • the design profession • critical discourse in design • introduction to business • innovation and entrepreneurship principles of macroeconomics • organizational behavior • consumer behavior • fundamentals of marketing • social psychology • arts management

REGIONALLY AND GLOBALLY RANKED

The College of Architecture, Art and Design (CAAD) is widely respected as being home to the UAE's top programs in architecture and design. Learn more.

THE LIBERAL ARTS MODEL

All undergraduate programs at AUS are based on the liberal arts model, which allows you to take courses in many disciplines outside your major field of study. This approach means that you will gain a broad general educational foundation in other areas that interest you and complement your studies, while still having the opportunity to take a deep dive into your major. 

MINOR PROGRAMS

At CAAD you can broaden your design expertise by choosing one or more minor in areas such as film, illustration and animation, photography, product design and design management. These specialized courses will expand and complement your discipline-related knowledge. They will also enrich your portfolio or show reel and apply your skills in a wider range of projects and future roles.

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A minor in film will open up a whole new world of creativity for you, while complementing your studies in your major discipline.
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From book covers to video games, and online magazines to full-length animated films, there are endless opportunities for a minor in illustration and animation to be put to use.
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A minor in design management will give you the skills to apply design thinking and strategic management knowledge as you seek to effectively lead the creative process, and equip you to work effectively within a creative team.
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Through our minor in photography, you will receive both technical instruction and develop your creativity in order to skillfully produce your own portfolio of photographic works. 
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A minor in product design will provide you with an intensive and interactive studio experience as you apply technical skills and design theory to create and exhibit your own portfolio of unique designs.

GOT QUESTIONS?

CAREERS IN DESIGN MANAGEMENT

WHERE CAN A DEGREE IN DESIGN MANAGEMENT TAKE YOU?

In a highly competitive creative workforce, our graduates stand out. Organizations across various industries actively seek professionals with strong management skills and a deep appreciation for the creative process. Design directors in public and private corporations, advertising agency account executives, and sought-after talent in galleries, events organizations, and museums throughout the region are just a few of the exciting positions our graduates hold.

CAREER PATHS

Graduating with a Bachelor of Science in Design Management opens up a world of exciting career opportunities. You could work in a client service department, overseeing projects from concept to execution and ensuring seamless execution. Collaborate with event managers to plan and promote dynamic events and productions. Or, unleash your entrepreneurial spirit by establishing your own design company, formulating business plans, developing marketing strategies and assembling the perfect teams. Alternatively, you can thrive as a freelance design manager, offering your expertise to individuals and organizations in need of specialized project management. 

CAAD GRADS FIND JOBS WITH

Brand Union • Dubai TV • Elephant Nation • Expo 2020 • Landor • Leo Burnett • BC • Municipality of Abu Dhabi • Municipality of AjmanMunicipality of Dubai •  Municipality of Sharjah •  Municipality of Umm al Quwain •  Pixelhunters • Real Image • Serena • Sharjah Art Foundation •  SlashTashkeel • TwoFour54

OR CONTINUE THEIR EDUCATION AT

Basel School of Design • Central Saint Martins • Domus AcademyNew York Film Academy • Pratt Institute • Rhode Island School of Design • Royal College of Arts •  Savannah College of Art and Design • School of Visual Arts • The London Film School • University of Illinois at Chicago

MEET OUR ALUMNI

HEBA ALNABULSI

Heba graduated with a Bachelor of Science in Design Management in 2011 and has put her degree to work helping brands, agencies and marketing professionals turn their social media data into strategies and success stories that make a real business impact.

LAYAL MOOTI

Now a producer at electriclimefilms in Dubai, Layal graduated from AUS with a Bachelor of Science in Multimedia Design in 2018. Starting as an intern, Layal has enjoyed a fast-paced career working on a wide range of exciting projects.

DANA ALHANBALI

After graduating from AUS with a Bachelor of Science in Visual Communication in 2010, Dana has enjoyed a highly successful career as an entrepreneur, creative consultant, writer, speaker and podcast host.

MEET OUR FACULTY

STUDIO CULTURE AT CAAD

Our studio classroom goes beyond textbooks and lectures, and learning takes on a whole new dimension. You will find a space buzzing with creativity and collaboration, and you will be actively engaged in hands-on projects, guided by caring and passionate professors, industry experts and fellow students who bring diverse perspectives.
 
Watch below to get a glimpse of the vibrant studio classroom that awaits you.

PHOTO GALLERY: A DAY IN DESIGN MANAGEMENT

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STUDENT WORK

CAAD ON INSTAGRAM

THE CAAD EXPERIENCE

WANT TO LEARN MORE?

CONTACT US

General inquiries
infoartdesign@aus.edu

Head of Department
Dr. Zinka Bejtic
Tel +971 6 515 2809
zbejtic@aus.edu

Administrative Assistant
Sunitha Kallai
Tel +971 6 515 2850
skallai@aus.edu  

AUS ON INSTAGRAM