Profile
College / Department
Education
PhD, PhD, Victoria University, New Zealand
Bachelor, Marketing, Victoria University Wellington
Professional experience
American University of Sharjah at American University of Sharjah(2018 - Present)
Victoria University at Victoria University, New Zealand(2010 - 2017)
Contact
+971 6 515 4628
Dr. Aaron Gazley
Associate Professor
PhD in Marketing, Victoria University of Wellington, New Zealand
Aaron Gazley joined AUS from Victoria University in Wellington, New Zealand, where he worked for eight years. His research and teaching interests include services marketing, the use of technology in marketing, marketing ethics, branding, sponsorship and the use of quantitative methods to solve marketing-related problems. His research has appeared in journals such as the Journal of Business Research, Psychology and Marketing, European Journal of Marketing and the Service Industry Journal.
Publications
Janine Williams, Aaron Gazley, Nicholas Ashill, Children’s Perceived Value: Conceptualization, Scale Development and Validation, Accepted, Journal of Retailing, 2020
Nicholas Ashill, Rania Semaan, Tanya Gibbs, Aaron Gazley, PERSONALITY TRAIT DETERMINANTS OF FRONTLINE EMPLOYEE CUSTOMER ORIENTATION AND JOB PERFORMANCE: A RUSSIAN STUDY, Accepted, International Journal of Bank Marketing, 2020
Aaron Gazley, Outsourcing, Offshoring and Service Recovery, Published, 2019
Aaron Gazley, Hamish Simmonds, When service providers fail: outsourcing help and consumer attitudes, Published, Journal of Business Strategy, 39, 5, pp. 22-30, 2018
Aaron Gazley, The Application of Protection Motivation Theory in the Context of Genetically Modified Foods, Published, 2018
Janine Williams, Aaron Gazley, Nicholas Ashill, Measuring Children's Value Perception, Published, pp. 1-5, 2018
Hamish Simmonds, Aaron Gazley, Marketing systems: critical realist interventions towards better theorizing, Published, Journal of Critical Realism, 17, 2, pp. 140-159, 2018
Hamish Simmonds, Aaron Gazley, Kate Daellenbach, Theorising change and stability in service ecosystems: a morphogenetic approach, Published, Service Industries Journal, 38, 3-4, pp. 250-263, 2018
Hamish Simmonds, Aaron Gazley, Service ecotones: the complex boundary zones of service (eco) systems, Published, Journal of Service Theory and Practice, 28, 3, pp. 384-404, 2018
Ankit Patel, Paul Bracewell, Aaron Gazley, Brendon Bracewell, Identifying fast bowlers likely to play test cricket based on age-group performances, Published, International Journal of Sports Science and Coaching, 12, 3, pp. 328-338, 2017
Aaron Gazley, Ashish Sinha, Michel Rod, Toward a theory of marketing law transgressions, Published, Journal of Business Research, 69, 2, pp. 476-483, 2016
Aaron Gazley, Adam Hunt, Lachlan McLaren, The effects of location-based-services on consumer purchase intention at point of purchase, Published, European Journal of Marketing, 49, 9-10, pp. 1686, 2015
Aaron Gazley, Lauren Watling, Me, My Tourist-Self, and I: The Symbolic Consumption of Travel, Published, Journal of Travel and Tourism Marketing, 32, 6, pp. 639-655, 2015
Jayne Krisjanous, James Richard, Aaron Gazley, The Perfect Little Bump: Does the Media Portrayal of Pregnant Celebrities Influence Prenatal Attachment?, Published, Psychology and Marketing, 31, 9, pp. 758-773, 2014
Kim Fam, Aaron Gazley, Laszlo Jozsa, Editorial, Published, International Review of Retail, Distribution and Consumer Research, 22, 3, pp. 241-242, 2012
Ashish Sinha, Aaron Gazley, Special issue on pricing and revenue management models in marketing, Published, Journal of Revenue and Pricing Management, 11, 3, pp. 251-252, 2012
Aaron Gazley, Jayne Krisjanous, KimShyan Fam, Reinhard Grohs, Like it or not: Differences in advertising likeability and dislikeability within Asia, Published, Asia Pacific Journal of Marketing and Logistics, 24, 1, pp. 23-40, 2012
Aaron Gazley, Gemma Clark, Ashish Sinha, Understanding preferences for motion pictures, Published, Journal of Business Research, 64, 8, pp. 854-861, 2011
Ashish Sinha, Aaron Gazley, Nicholas Ashill, Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology, Published, Australasian Marketing Journal, 16, 1, pp. 3-19, 2008
