College / Department

Teaching areas

Brand Management, Retail Marketing, Fundamentals of Marketing, New Product Development

Research areas

Retailing, Advertising Testing, Branding and Brand Equity, Brand Extension, Brand Image, Perceived Innovativeness and Brand Extension, Luxury Branding, Perceived Prestige and Brand Extension, Research Methodologies, Customer Satisfaction.


PhD, Marketing, Consumer Psychology, MGSM (AACSB accredited) Macquarie Graduate School of Management, Australia
MS, Marketing (Research), HEC (AACSB), Ecole des Hautes Etudes Commerciales (University of Montreal School of Business), Canada
BBA, (Marketing), University of Quebec at Montreal (UQAM), Canada

Professional experience

Associate Professor at American University of Sharjah(2014 - Present)
Assistant Professor at American University of Sharjah, United Arab Emirates(2006 - 2014)
Assistant Professor of Marketing at Bond University, Australia(2006 - 2006)
Assistant Professor of Marketing at American University of Sharjah, United Arab Emirates(2002 - 2004)
Marketing Research Director at Molson Inc., Canada(1996 - 1999)
Marketing Research Manager at Bombardier Inc., Canada(1991 - 1996)
Marketing Research Manager at Export Development Corporation, Canada(1989 - 1990)
Marketing Research Manager at Domtar Inc., Canada(1988 - 1989)
Marketing Research Analyst, at Metro-Richelieu Inc., Canada(1986 - 1988)
Marketing Research Analyst at Quebecair Inc., Canada(1984 - 1986)
Owner at Dolphin Retail Shop, Canada(1981 - 1982)


Marketing Science Institute (Informs), 2011 - present
American Psychological Association, 2008 - present
Academy of Marketing Science, 2007 - present
Association for Consumer Research, 2007 - present
European Marketing Academy, 2007 - present
Society for Consumer Psychology, 2007 - present
American Marketing Association, 1992 - present
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