College / Department

Teaching areas

Brand Management, Retail Marketing, Luxury Brand Management

Research areas

Retailing, Advertising Testing, Branding and Brand Equity, Brand Extension, Brand Image, Perceived Innovativeness and Brand Extension, Luxury Branding, Perceived Prestige and Brand Extension, Research Methodologies, Customer Satisfaction.


Bachelor of Business Administration (B.B.A.) in Marketing, University of Quebec at Montreal, 1985
Master of Science (M.Sc.) in Marketing Research , École des Hautes Études Commerciales (HEC-Montréal: AACSB accredited), 1989
Doctor of Philosophy (PhD) in Marketing, Macquarie Graduate School of Management (MGSM: AACSB accredited), Sydney, Australia, 2006

Professional experience

American University of Sharjah, UAE, 2006-Current
Molson Inc. (beverages sector) 1996-1999
Bombardier Inc. (leisure motorized products) 1991-1996
Bond University, Queensland, Australia, 2006
American University of Sharjah, UAE, 2002-2004


Association for Consumer Research, Society for Consumer Psychology, European Marketing Association, Academy of Marketing Science

+971 6 515 2337