College / Department

Teaching areas

Marketing Strategy, Marketing and Negotiations, and Research Methods and Methodologies in Marketing

Research areas

Customer satisfaction and loyalty behaviour, risk perception, choice behaviour, smart cities, and diffusion of innovation.


PhD, Consumer Behavior, The University of Manchester, United Kingdom
MBA, Business Administration, Aberystwyth University, United Kingdom
Bachelor, Business Administration/Marketing, Cyprus College, Cyprus

Professional experience

Professor of Marketing at American University of Sharjah(2018 - Present)
Chalhoub Group Professor of Luxury Brand Management at American University of Sharjah, United Arab Emirates(2017 - 2018)
Assistant/Associate Professsor at American University of Sharjah(2006 - 2011)
Lecturer in Marketing at Cardiff Business School, Cardiff University (formerly University of Wales, Cardiff), United Kingdom(2003 - 2006)
Lecturer in Marketing at Bangor University (formerly University of Wales, Bangor), United Kingdom(2000 - 2003)
Research Fellow in Services Branding at Open University Business School, The Open University, United Kingdom(1998 - 2000)
Research Associate in Marketing at Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan(1994 - 1995)


Association for Consumer Research, Chicago, 2019 - present
Marketing Asia Group, 2014 - present
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