Dr. Mohammed Ibahrine | American University of Sharjah


College / Department

Teaching areas

Advertising, Digital Marketing, Innovation and Entrepreneurship, Design Thinking, Content Marketing, Creative Strategies, Integrated Marketing Communications, Innovation Campaigns Management, and Islamic Marketing.

Research areas

Participatory Culture, Entrepreneurship Ecosystem in the Gulf, Entrepreneurial Marketing, and the Fourth Industrial Revolution


PhD, Internet Communication, Hamburg University, Germany, 2006
MA, Political Sciences And Sociology, University of Hamburg, Germany, 1997
BA, English Literature, University of Casa Blanca, Morocco, 1991

Professional experience

Associate Professor, Mcm, AUS, --, United Arab Emirates, 2013 - Present
Senior Visiting Fellow, Institute For Media And Communication Studies, Free University of Berlin, Germany, 2019 - 2020
Senior Visiting Fellow, Media And Communications, London School of Economics, United Kingdom, 2019 - 2020
Adjunct Faculty Of Digital Marketing, The Department Of Marketing And Information Systems, School Of Business And Administration, AUS, --, 2017 - 2019
Visiting Scholar, The Middle East Center at LSE, United Kingdom, 2017 - 2017
Research Fellow, Annenberg-oxford Internet, Annenberg-Oxford Internet, United Kingdom, 2015 - 2015
Visiting Scholar, The Middle East Center at LSE, United Kingdom, 2014 - 2014
Assistant Professor, Mcm, AUS, --, United Arab Emirates, 2009 - 2013
Researcher, Open Society Foundation, 2010 - 2012
Consultant And Researcher, UNESCO, France, 2008 - 2009
Assistant Professor, AUI, Ifrane, Morocco, 2006 - 2009
Scholar At Residence, Johnson County Community College, Kansas, United States, 2009 - 2009
Lecturer, Communication Science, Erfurt University, Germany, 2006 - 2006
Teacher, Pro linguis, Hamburg, Germany, 2004 - 2006
Webmaster And Web Developer, Numov, Hamburg, Germany, 1998 - 2006
Regional Manger, German Near and Middle East Business Association, Germany, 1999 - 2006
Teaching Assistant, Hamburg University, Hamburg, Germany, 1995 - 1996
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