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2021 AUS-Chalhoub Group Symposium on Luxury Marketing and Branding
American University of Sharjah is home to the Chalhoub Group Professorship in Luxury Brand Management, a center of excellence for research and teaching in luxury marketing. The symposium is a boutique event that brings together the latest thinking in the theory and practice of luxury marketing and provides a platform for collaborative research work and insightful exchange of ideas between international scholars and practitioners. The event runs in collaboration with the Academy of Marketing SIG in Consumer Psychology and Cross-Cultural Research. The best papers presented at the symposium will be invited to be submitted to a special issue of the Journal of Strategic Marketing.
The event boasts a great array of speakers, including LVMH Associate Professor Emanuela Prandelli (Bocconi University), Professor Pierre Valette-Florence (IAE Grenoble), and Former Chairman of LVMH North America and Author of Aesthetic Intelligence Pauline Brown.
Click here to view the conference page.
For more information, please contact [email protected].