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AUS Chalhoub Group Luxury Brands Symposium
The theme of the symposium is "Luxury and Sustainability." Patrick Chalhoub, CEO of Chalhoub Group, will present a keynote speech entitled "Luxury in the Gulf: A Sustainable Future?" A number of international luxury branding experts will also be attending, including academics from HEC, Paris and the Polimoda International Institute of Fashion Design and Marketing. Speakers invited for the panel discussion will offer international and regional perspectives on sustainable development within the luxury sector. A moderator will present questions to the panellists with the objective of opening dynamic discussion with the audience.
A student essay competition is also included in the symposium to encourage students to deepen their interest in the subject of luxury and sustainability. The top three essays will be announced at the symposium and awards will be presented.