AUS Chalhoub Group Luxury Brands Symposium

The theme of the symposium is "Luxury andInternet Dilemma: How Luxury Brands Embrace Digital Technologies."

Patrick Chalhoub, CEO of Chalhoub Group, willpresent a keynote speech entitled "What's Happening in the Middle East in Termsof Digital."

Speakers invited for the panel discussion willoffer international and regional perspectives on the relevance and applicationof digital technologies to the luxury sector. A moderator will presentquestions to the panelists with the objective of opening dynamic discussionwith the audience.

Event Program

• 9:00 a.m. Opening Remarks
• 9:10 a.m. Keynote Speech: "What's Happening in the Middle East in Terms of Digital"
• 10:00 a.m. GCC Luxury Consumer and Digital Behavior
• 11:00 a.m. Academic Presentation: "Luxury and the Internet Dilemma: Are There Boundaries To Selling Luxury on the Internet?"
• 12:00 p.m. Panel Discussion: Luxury and the Internet Dilemma: Challenges and Opportunities Speakers invited for the panel discussion will offer international and regional perspectives on the relevance and application of digital technologies to the luxury sector. A moderator will present questions to the panelists with the objective of opening dynamic discussion with the audience.
• 1:00 p.m. Essay Competition

For more information, please contact [email protected].