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"The Spirit of Independence": Lecture by François-Henry Bennahmias
Speaker: François-Henry Bennahmias
Chief Executive Officer – Audemars Piguet
This lecture is a part of the Luxury Brand Management program at the Department of Marketing and Information Systems. During his talk, François-Henry Bennahmias will cover the origins and development of the company he leads, and describe what the spirit of independence means for luxury management.
After playing golf professionally, Bennahmias decided to pursue a new challenge that would enable him to channel his creativity. He started his career in Haute Horlogerie at Audemars Piguet in France in 1994. Within three years, he had been promoted to lead Audemars Piguet’s operations in Singapore. He subsequently went on to head the company in the United States where he played an instrumental role in building the brand, growing the revenue and establishing the company’s flagship boutiques in New York City and Miami. In May 2012 he became Interim CEO of Audemars Piguet worldwide and was confirmed as Chief Executive Officer for the group in January 2013.
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