Dr. Jean Boisvert | American University of Sharjah
S

Faculty

< Back to Faculty Hub

 

 

Profile

College / Department

School of Business Administration
Department of Marketing and Information Systems

Teaching areas

Brand Management, Retail Marketing, New Product Development, Fundamentals of Marketing

Research areas

Masstige Consumption, Branding and Brand Equity, Brand/line Extension, Brand Image, Services Marketing, Perceived Innovativeness, Luxury Branding, Perceived Prestige, Research Methodologies, Customer Satisfaction.

Education

PhD, Marketing, Consumer Psychology, Macquarie Graduate School of Management (AACSB accredited), Australia, 2007
Master, Marketing, HEC Montreal, Canada, 1989
Bachelor, Marketing, University of Quebec at Montreal, Canada, 1985

Professional experience

Professor Of Marketing, Marketing, American University of Sharjah, Sharjah, 2021 - Present
Associate Professor Of Marketing, Marketing/information Systems, American University of Sharjah, Sharjah, United Arab Emirates, 2014 - 2021
Assistant Professor Of Marketing, Marketing/information Systems, American University of Sharjah, Sharjah, United Arab Emirates, 2006 - 2014

Memberships

American Marketing Association, AMA, International, Highest international association in the field, January 2012
Marketing Science Institute (Informs), International, Highest academic association in the world, January 2011
American Psychological Association, APA, International, Highest international association in the field, January 2008
Academy of Marketing Science, AMS, International, Highest international association in the field, January 2007
Association for Consumer Research, ACR, International, Highest international association in the field, January 2007
European Marketing Academy, EMA, International, Highest international association in the field, January 2007
Society for Consumer Psychology, SCP, International, Highest international association in the field, January 2007

Contact

[email protected]
+971 6 515 2337

Dr. Jean Boisvert

Professor
PhD, Macquarie Graduate School of Management (AACSB accredited), Australia

Dr. Jean Boisvert has a significant 33-year university-level teaching experience at institutions around the world over five continents in countries such as the UAE, Canada, Morocco, Tunisia, Romania, and Australia. Dr. Boisvert has presented and published 56 scientific articles at top academic conferences and A* journals such as Journal of Business Research, International Marketing Review, Psychology & Marketing, Journal of Product & Brand Management, Journal of Service Research, Journal of Service Theory and Practice, Journal of Services Marketing, Journal of Strategic Marketing, the International Journal of Market Research, and the Journal of Consumer Marketing.

Publications

Jean Boisvert, George Christodoulides And Sajid Khan. Toward a better understanding of key determinants and consequences of masstige consumption, Journal Of Business Research, 21 March 2023
Jean Boisvert And Sajid Khan. The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction and repurchase intentions, Journal Of Strategic Marketing, 11 February 2023
Jean Boisvert. The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study, International Marketing Review, 2022
Jean Boisvert And M Sajid Khan. Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness, Journal Of Strategic Marketing, 21 March 2022
Jean Boisvert And Nicholas Ashill. The Impact of Gender on the Evaluation of Vertical Line Extensions of Luxury Brands: A Cross-National Study, Journal Of Product And Brand Management, 15 February 2022
Jean Boisvert And Nicholas Ashill. The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national study, International Marketing Review, 12 November 2018
Jean Boisvert And Nicholas Ashill. The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit, Psychology And Marketing, October (4th Quarter/Autumn) 2018
Jean Boisvert. Reciprocal Transfer of Brand Associations between Service Parent Brands and Upward Line Extensions: An Accessibility–Diagnosticity Perspective, Journal Of Service Theory And Practice, September 2016
Jean Boisvert. The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations, Journal Of Service Research, 2012
Jean Boisvert. The Reciprocal Impact of Vertical Service Line Extensions on Parent Brand Attitude: The Roles of Innovativeness, Quality and Involvement, Managing Service Quality, November 2012
Jean Boisvert. The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations, Journal Of Service Researh, November 2012
Jean Boisvert. Conceptualisation and modelling of the process behind brand association transfer, International Journal Of Market Research, 2011
Jean Boisvert And Nicholas Ashill. The impact of brand innovativeness and brand quality on consumer evaluation of service line extension: the moderating role of involvement, Journal Of Services Marketing, November 2011
Jean Boisvert. Conceptualization and Modeling of the Process behind Brand Association Transfer, International Journal Of Market Research, November 2011
Jean Boisvert And Nicholas Ashill. How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement, Journal Of Services Marketing, September 2011
Jean Boisvert And Suzan Burton. Towards a Better Understanding of factors Affecting Transfer of Brand Associations, Journal Of Consumer Marketing, January (1st Quarter/Winter) 2011
Jean Boisvert And Suzan Burton. The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations, International Journal Of Business Excellence, 2009
Jean Boisvert And Francois Coderre. Toward a Better Understanding of Brand Equity, Canadian Journal Of Marketing Research, August 2000

Conference Presentations

The feedback effect of masstige line extensions’ authenticity on luxury parent brand status signaling, 2022 European Marketing Academy Conference (emac), 31 May 2022
The relationship between consumer internal reference pricing (IRP) and price willingness to pay (WTP) in the context of vertical line extensions., 2019 Informs Marketing Science Conference, 20 June 2019
The impact of reference pricing on price willingness to pay across vertical extensions: the moderating effect of self-selected product options., 2019 European Marketing Association Conference (emac), 26 May 2019
Towards a Better Understanding of Antecedents and Outcomes of Consumer-Based Perceived Product Innovativeness, 2018 American Psychological Association Conference (society For Consumer Psychology Section 26), 9 August 2018
The impact of luxury parent brand status signaling on line extension evaluation: the moderating role of extension authenticity, fit and quality, 2018 Global Marketing Conference, 26 July 2018
Luxury brand status signaling versus luxury extension evaluation: the role of brand familiarity, extension authenticity and fit, 2018 The Mystique Of Luxury Brands Conference, 9 May 2018

Grants and sponsorships

Grant, FRG 2, American University of Sharjah, - 2016
Grant, FRG 2, American University of Sharjah, 15 September 2013 - 2013

Awards and Honors

Highly Commended Article in the 2019 Emerald Literati Awards, Emerald Publishing, Congratulations! Your article “The impact of branding strategies on horizontal and downward line extension of luxury brands: a cross-national study ” published in International Marketing Review has been selected by the editorial team as Highly Commended Article in the 2019 Emerald Literati Awards, 7 August 2019
Most downloaded article (Journal of Consumer Marketing) 3500 download, Emerald Publishing, 2011
Best Conference Paper Award, Third Biennial International Conference on Services Marketing, September 2011
Best Conference Paper Award, 2006 Australia-New Zealand Marketing Academy Conference (ANZMAC), December 2006
FCAR Government Scholarship, 7 November 2002
Fiducie Desjardins's Scholarship, 7 March 2002
Institutional Doctoral Scholarship (Sherbrooke University's Faculty of Management) for Academic Excellence (2000), 18 October 2000
Bombardier Chair on Brand Management's Scholarship, 12 April 2000

© 2023 American University of Sharjah. All rights reserved.

You are now leaving the American University of Sharjah website.

By continuing, you will be taken to a website not affiliated with American University of Sharjah. Links to external sites are provided only for users' convenience and imply no endorsement of the site and/or its content. Note that the privacy policy and security settings of the linked site may differ from those of the AUS website.

Open link