College / Department

Teaching areas

Research Methods, Consumer Behavior, Marketing Concepts and Theory

Research areas

Customer satisfaction and loyalty behavior, customer defection, B2B services, consumer's perceived risk, choice behavior in healthcare, and source credibility


Bachelor 1992 Business Administration/Marketing Cyprus College Nicosia, Cyprus
MBA 1994 Business Administration/Marketing University of Wales Aberystwyth, United Kingdom
PhD 2001 Marketing/Consumer Behavior The University of Manchester Manchester, United Kingdom PhD Dissertation: The Relationship of Perceived Risk to Source Credibility: With Reference to Catalogue and TV Shopping

Professional experience

American University of Sharjah, UAE, 2006-Current
Research Fellow in Services Branding, Open University Business School, The Open University, Milton Keynes, England, United Kingdom 10, 1998 - 01, 2000
Chalhoub Group Professor of Luxury Brand Management, School of Business Administration, American University of Sharjah, Sharjah, UAE. 06, 2017 - 08, 2018
Lecturer in Marketing, Cardiff Business School, Cardiff University (formerly University of Wales, Cardiff), Cardiff, Wales, United Kingdom 03, 2003 - 08, 2006
Lecturer in Marketing, Bangor University (formerly University of Wales, Bangor), Bangor, Wales, United Kingdom 01, 2000 - 03, 2003


Marketing in Asia Group, New Zealand

+971 6 515 2463