Welcome to the Department of Mass Communication (MCM)! As the sole professional program in the College of Arts and Sciences, we are keen on providing a media education program that both responds to UAE and GCC market needs and rhymes with international academic standards. The Bachelor of Arts in Mass Communication program offers three concentrations in journalism, advertising and public relations in addition to an area in general mass communication. Our faculty combine the finest international communications industry experience with the best academic preparation in media education. At MCM, we celebrate cultural diversity as our faculty and students hail from over 16 nationalities.
At the MCM department, we care very much about enhancing students’ learning experience through engagement with updated theoretical knowledge and hands-on training. We’ve embarked on upgrading our curriculum to match accelerating trends in the global communications landscape by emphasizing digital and social practices, mobile and multimedia journalism, storytelling and integrated marketing communication perspectives.
Our on-campus facilities that include a state-of-the-art audio-visual studio and two Mac-based labs are meant to support quality media education that empowers our graduating students to join the market with full confidence.
We are also keen on fostering relations with media industries and the community at large. Our students are systematically exposed to new trends in the market through professionals’ classroom visits, field trips to media sites and a comprehensive internship program. An Advisory Board comprising of leading media and communications figures has been set up to help the department align its learning outcomes with changing market trends. We very much care about engaging our students with professional media practices by motivating them to participate in national and international competitions. We’re extremely proud to see our alumni taking up positions in top-notch organizations like The Guardian, Bloomberg, Google, Ogilvy, Brunswick, Gulf News, The National, the Government Communication Office, Mubadala and many others.
As we move forward to a new phase of the MCM program development, we are determined to maintain a program that syncs with industry transitions; reflects international standards in media education and embraces the core values of the College of Arts and Sciences and of AUS at large.
Mohammad Ayish, PhD
Head of Department
