Welcome to the AUS Department of Media Communication (MCM), the proud home of some of the UAE’s top talents in the field.
We have recently updated the Bachelor of Arts in Mass Communication program so that it successfully meets the needs of industry and provides students with a relevant and engaging student experience. The program offers concentrations in journalism and integrated marketing communication (IMC), with both programs designed to be future-proof, emphasizing digital storytelling and multiplatform practices, digital video production and editing, social media content creation and campaigning. Our priority is to help students discover their creative talents to create content, share it with a larger audience and harness it to inspire and bring about positive change in people’s lives. Our goal is to empower our students to be effective communicators by drawing on the finest international professional standards. |-BREAK-|
When you become part of the MCM family, you are immediately immersed in the media world, creating digital content using the latest technologies backed up with in-depth knowledge of communication and digital marketing theories, research methods and data-driven analytics. In a new digital world, it is essential that media students are well versed in the art of digital storytelling, and have a thorough knowledge of media theories. It is also equally important that they have a wide range of practical and content production skills to give them an edge in an increasingly diverse and competitive field. Our program is designed to ensure that an MCM graduate is equipped with a diverse range of skills and a sound theoretical understanding, able to stand out in an increasingly competitive market.
We invite you to learn more about the department and the experiences of our students and alumni through this page.
Sohail Dahdal, PhD
Head of Department
The MCM studio provides mass communication students with a professional platform to practice their creative audio-video skills. The facility consists of a control room that houses a vision mixer, audio mixer, light controller and 70-square meter soundproofed floor for video training and production. Students use three professional studio cameras and an anchor desk to conduct interviews and present newscasts. The studio also houses one audio production facility, a video editing space and a student lounge.
The MCM facility serves important academic and professional purposes relating to the preparation of students for future careers and challenges in the media industry. The studio supports students’ training and production needs in all MCM video-based courses. Those include, but are not limited to, anchoring, broadcast and digital storytelling and reporting, social media, advertising campaigns, documentaries, film and multiplatform journalism. The studio enables students to work in a semi-professional environment in which they use professional equipment to film, learn how to run a control room and create studio settings.
By utilizing the studio’s resources, students are able to generate productions that reflect best practices in the industry. MCM students have showcased their video works on Etisalat’s E-Life Channel as part of an MoU signed between AUS and Etisalat. This outreach opportunity, enabled by the department’s facilities, has allowed the students to share their work with the UAE community. Their shared video projects on the channel reflect MCM students’ creative skills and potential to contribute to the media industry during their program of study.
In addition to the MCM studio, the department maintains two Mac-based labs to meet the students’ needs for digital storytelling, graphic design, infographics and video production. The Adobe Creative Cloud packages, including Photoshop, Illustrator, In-Design, Animate and Premier, are installed on the Macs. MCM students are also provided with access to the Adobe CC packages on their laptops for use outside the lab.
Our department has built enduring working relations with the media industry throughout the region. MCM students benefit from these relationships through internships and job opportunities. As part of their degree requirements, students complete internships in roles aligned with their area of study. For many, the internships are a starting point on their career path once they graduate.
Our engagement with the media industry includes inviting top-notch professionals to meet our students and provide them with valuable insights about the industry. Through the years, many professionals from various media sectors have met with our students to discuss challenges and opportunities in many industries, such as journalism, online media, social media, marketing communications and government communication. Such encounters often led to jobs for many graduating students.
We also bolster industry relations through an Advisory Board consisting of professionals and leading media practitioners. The mission of the MCM Advisory Board is to advise the department on curricular development, student internships and careers. The Advisory Board held its first meeting in March 2017 with the participation of members from leading online and print UAE-based media and key PR and advertising agencies.
Head of Brand and Reputation Marketing at Google Middle East and North Africa
“I like the hands-on approach within the MCM program because it has taken my learning beyond theory. I have learned to apply my knowledge through experiences like giving presentations, working in teams and being actively involved in programs. What I enjoyed most about the program is its variety of classes and how it has given me the opportunity to meet people from all majors and backgrounds. The classes and connections I have made through AUS have strengthened my passion for advertising. Being surrounded by intelligent individuals in discussion-based classes has shown me how powerful young minds can be."
Creative Copywriter at Leo Burnett
“I’ve always had a passion for creating—whether it’s videos, photographs, art, editing or writing. I also enjoyed the process of storytelling and wanted to learn more about it. I felt mass communication at AUS was an ideal place for me to further explore my passion and find a suitable career path for it.”
“Joining the Department of Mass Communication at AUS was the best decision I made in advancing my knowledge and studies in media and the world. My favorite thing about being a journalism major is that it has makes me more knowledgeable about what’s happening around me and enhances my self-awareness and ability to communicate better. My passion for writing has grown, and I realize that I can do tremendous things. Even if you’re not an MCM major, you should definitely take a class or two and keep up with the news!”
“I always wanted to make a change in this world. Choosing mass communication was the best decision I made. It expanded my understanding of the world and shaped my personality and my self-esteem. It is the window to see the world differently, more creatively and virtually.”
Our alumni are well-represented across the media and communications industry in the UAE and around the world.
Here are just some of the organizations in which our alumni are making a name for themselves.
The World Bank
MCM faculty are committed to providing students with opportunities to hone the skills they will need for their future careers and to have their work published in public forums. On our MCM Hub, our students can share their talents with the wider world. Take a look to discover what MCM students are writing about and how they are readying themselves for careers in the media.
For more information about our department or programs, please contact us:
Department of Media Communication
College of Arts and Sciences
American University of Sharjah
PO Box 26666
Dr. Suheil Dahdal
Tel +971 6 515 2530
Tel +971 6 515 2736
For admission information, please visit https://infodesk.aus.edu, sign up and post your query.