Welcome to the Department of Mass Communication

The Department of Mass Communication (MCM) at the American University of Sharjah is fully accredited in both the UAE and USA. MCM majors study a variety of mass media-related subjects including advertising, communications theory, media production, public relations and journalism.

The mass communication program emphasizes a generalist approach with optional concentration in three professional areas: advertising, journalism and public relations. This allows students to have the greatest flexibility in tailoring their mass communication degree to best serve their career goals. It builds upon acquisition of technical, oral and written communication competencies. Graduates receive a Bachelor of Arts degree in Mass Communication.

A degree in mass communication prepares students for professions requiring the highest levels of English language skills, research skills, and critical and analytical abilities. These research and analytical skills are themselves in high demand by the fastest growing segments of major media organizations. By receiving a solid grounding in the practical use of qualitative and quantitative methodology, and skills, such as news writing, copy writing, media production, public relations planning and advertising design, graduates will also be prepared to enter professional fields such as publishing, editing, research and teaching. Moreover, a mass communication degree prepares students for any position requiring interaction with educated native speakers of English.

Program Description

Course Descriptions (MCM)