Excellence

We believe in high quality academic education as the foundation for individual development as employees and global citizens. We set the bar high and strive for academic excellence to give SBA graduates an edge in the workplace.

Leadership

We believe in making a difference through our aspiration to be leaders in the Gulf region. We constantly engage with businesses and government so that our graduates will become future leaders and our faculty lead the way with cutting-edge scholarship.

Inclusiveness

We embrace diversity and the differences in point of view. Our students and faculty come from a wide range of cultural and ethnic backgrounds, which is strongly reflected in their academic and non-academic pursuits across the University. We promote a deeper understanding of different cultures, to support tolerance and respect.

Teamwork

We believe in value creation through teamwork. Members of a team with complementary strengths can solve problems effectively and in creative ways beyond the abilities of the individual. Skillfully managed, the team can truly be more productive than the sum of its parts.

Ethics

We believe in honesty, ethics, and integrity. Following a code of honor is embedded in SBA studies from an early stage and translates into all aspects of our activities, whether studying, working or socializing. We develop ethical and responsible leaders who are committed to the common good.