Minor in Luxury Marketing

The minor in luxury marketing is designed to introduce students to the unique world of luxury and equip them with the specialist knowledge, expertise and skills required to succeed in this fast-growing market. Students will learn about the specificities of the luxury industry that necessitate a distinctive approach to marketing by turning conventional marketing principles “upside down.” The luxury marketing minor can be an attractive choice for a wide range of students as it prepares them for various career opportunities such as luxury brand management, luxury retailing, fashion marketing, luxury hospitality and services and more. 

Students seeking a minor in luxury marketing must successfully complete the following requirements:

• a minimum of 12 credit hours including: 

    - six credit hours of minor requirements 

    - a minimum of six credit hours of minor electives 

• a minimum of six credit hours of the 12 credit hours required for the minor successfully completed in residence at AUS 
• a minimum of six credit hours of the courses for the minor at or above the 300 level successfully completed in residence at AUS 
• a minimum GPA of 2.00 in courses completed to satisfy the minor 

Courses used to satisfy the student’s degree program’s graduation requirements can be used towards meeting the requirements of the minor as follows: 

• courses used to satisfy the requirements of the minor do not double count towards meeting the core requirements, major requirements, major electives, concentration requirements, concentration electives, or general education requirements of the student’s degree program graduation requirements; 
• free elective courses can double count towards meeting the minor’s required and elective courses. 

Students pursuing two minors must meet the requirements of both minors. Courses used to satisfy the requirements of one minor can double count towards satisfying the requirements of the second minor provided that, at a minimum, 12 credit hours are not double counting.

Minor Requirements (6 credit hours)

Students must successfully complete two of the following courses: 

• MKT 354 The Marketing of Luxury

• MKT 381 Fashion Marketing
• MKT 405 Luxury Brand Management

Minor Electives (minimum of 6 credit hours)

Students must successfully complete a minimum of six credit hours in courses selected from the following:

• MKT 201 Fundamentals of Marketing (for non-BSBA majors) 
• MKT 305 Retail Marketing 
• MKT 365 Services Marketing 
• MKT 372 Tourism Destination Marketing 
• SCM 310 Management of the Supply Chain

Hear From Our Community

	Patrick Chalhoub | CEO Chalhoub Group: “The new Minor in Luxury Marketing at AUS offers an academically rigorous and industry endorsed curriculum that builds on the reputation of the Chalhoub Group Professorship in Luxury Brand Management – the first professorship with a focus on luxury in the Arab world.  Over the years, we have recruited several AUS graduates of luxury courses and have been impressed with their knowledge and skills– a view also shared by other players in the luxury field.  The new Minor in Luxury Marketing will no doubt be a primary pool from which we, and other luxury businesses, select our future talent!”
	George Christodoulides | Chalhoub Group Professor of Luxury Brand Management “Our brand-new Minor in Luxury Marketing offers an innovative and engaging curriculum that immerses students into the seductive yet idiosyncratic world of luxury.  You will learn about the latest thinking behind luxury marketing, receive mentoring from leading practitioners and apply your knowledge to solve real problems facing top luxury brands.”
	Khaled Abdulghani | Alumnus: “I took the luxury brand management course in my senior year. It was challenging and unique with its mentorship program and problem-based learning approach. Not only did we learn about the specificities of managing luxury brands, but we also had a chance to be mentored by senior managers at leading luxury organizations such as Chalhoub Group and Farfetch. Throughout the course, we worked in small teams to solve a real problem facing a luxury brand. The course culminated with the presentations of projects to the mentors. No doubt this course was useful in terms of cultivating my research, analytical, networking and creative skills and helped me get my current job in L'Oreal.”
	Bhavya Bhatia | Alumna: "Two of my favorite courses at AUS were Fashion Marketing and Luxury Brand Management, both of which are required courses for the Minor in Luxury Marketing.  Without a doubt, these courses helped me secure a position in Chalhoub Group as they are highly regarded within the luxury industry."