Minor in Marketing

This minor is designed to provide a student with the basic coverage of key marketing concepts. The minor is intended for students whose major discipline involves interaction with customers in some way. The minor will demonstrate how customer feedback can be used in a variety of disciplines and careers.

Students applying to this minor should have successfully completed a minimum of 60 credits and be in good academic standing.

The following rules apply:

• The minor consists of a minimum of 18 credits, including at least nine credits in courses at or above the 300 level in marketing.
• At least nine credits of the 18 credits required for the minor must be taken in residence at AUS.
• At least six credits of the nine credits at or above the 300 level must be taken in residence at AUS.
• A minimum GPA of 2.00 must be earned in courses completed to satisfy the minor.

Students seeking a minor in marketing must successfully complete the following courses or their equivalent. All course prerequisites must be satisfied.

Minor Requirements (nine credits)

• MKT 301 Consumer Behavior
• MKT 302 Marketing Research
• MKT 401 Marketing Strategy

Minor Electives (minimum of nine credits)

Students must successfully complete a minimum of nine credits in courses selected from the following:

• any approved 300-level or above approved MKT courses. Consult the online course catalog or the online class schedule accessible via the AUS student information system to verify course classifications.
• MIS 312 Business Intelligence
• SCM 320 Quality Management and Service Organizations