It gives me great pleasure to welcome you to the luxury program at AUS. The AUS Chalhoub Group Professorship in Luxury Brand Management was launched in 2013. The professorship fulfills the need for a niche academic and talent development program that meets the specific demands of the luxury brand sector in the region. The professorship significantly grew under the leadership of Dr. Nicholas Ashill, the first Chalhoub Group Professor of Luxury Brand Management.  As the second Chalhoub Group Professor, I assume the responsibilities and duties of the professorship. Our department and in particular the luxury brand umbrella have contributed to various international marketing journals and its members are recipient of global teaching and research awards. We have worked closely with both internal and external stakeholders to develop a contemporary and relevant curriculum that takes into account the special requirements of the luxury brands sector in the region.

The AUS Luxury Brand Management Professorship represents a milestone in the growth of our marketing discipline. Our luxury courses have been developed drawing upon best practice curriculum from HEC Paris and the University of Bocconi, Milan among others. We have put together a schedule of inspirational learning material and will host fantastic speakers who bring regional relevance to luxury brand management. We also support academic research on luxury branding. Through the Professorship, we are able to channel our students into internship programs at leading luxury brand companies in the region.  

M. Sajid Khan
Department of Marketing and Information Systems
Associate Professor of Marketing and Chalhoub Group Professor of Luxury Brand Management