College / Department

Teaching areas

Luxury, Brand Management, Marketing

Research areas

Brand Management, Luxury Marketing


Other, Postgraduate Certificate in Higher Education Learning & Teaching, University of Birmingham, United Kingdom
PhD, Commerce (Brand Marketing), University of Birmingham, United Kingdom
MS, International Marketing, Strathclyde University, United Kingdom
BS, Marketing, Lancaster University, United Kingdom

Professional experience

Chalhoub Professor of Luxury Brand Management and Full Professor of Marketing at American University of Sharjah, United Arab Emirates(2018 - Present)
Visiting Professor at Birkbeck, University of London, United Kingdom(2018 - 2021)
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