College / Department

Teaching areas

Brand Management Marketing Strategy Marketing Management.

Research areas

Customer Satisfaction, Environmental Uncertainty, Burnout, Service Recovery Performance, Services Internationalization, Branding, Luxury Marketing.


PhD, University of Bradford 2004
Postgraduate Diploma in Research Methods, University of Bradford, UK, 1997
MBA, University of Wales, UK, 1988
Bachelor of Arts/Education Business Studies, University of Leeds, UK, 1987

Professional experience

American University of Sharjah, UAE, 2008-Current
Victoria University of Wellington, New Zealand 1991-2007
Strategem Ltd, Manchester, UK, 1988-1991
BRS Western Ltd, Cardiff, UK, 1987-1988


Member, Chartered Institute of Marketing (UK) - Member, New Zealand Institute of Management - European Marketing Academy (EMAC)

+971 6 515 2526