Dr. Jean Boisvert | American University of Sharjah

Profile

College / Department

Teaching areas

Brand Management, Retail Marketing, New Product Development, Fundamentals of Marketing

Research areas

Masstige Consumption, Branding and Brand Equity, Brand/line Extension, Brand Image, Services Marketing, Perceived Innovativeness, Luxury Branding, Perceived Prestige, Research Methodologies, Customer Satisfaction.

Education

PhD, Marketing, Consumer Psychology, Macquarie Graduate School of Management (AACSB accredited), Australia, 2007

Professional experience

Professor Of Marketing, Marketing, American University of Sharjah, Sharjah, 2021 - Present
Associate Professor Of Marketing, Marketing/information Systems, American University of Sharjah, Sharjah, United Arab Emirates, 2014 - 2021
Assistant Professor Of Marketing, Marketing/information Systems, American University of Sharjah, Sharjah, United Arab Emirates, 2006 - 2014

Memberships

American Marketing Association, AMA, International, Highest international association in the field, January 2012
Marketing Science Institute (Informs), International, Highest academic association in the world, January 2011
American Psychological Association, APA, International, Highest international association in the field, January 2008
Academy of Marketing Science, AMS, International, Highest international association in the field, January 2007
Association for Consumer Research, ACR, International, Highest international association in the field, January 2007
European Marketing Academy, EMA, International, Highest international association in the field, January 2007
Society for Consumer Psychology, SCP, International, Highest international association in the field, January 2007
+971 6 515 2337
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