Dr. Jean Edmond Boisvert | American University of Sharjah

Profile

College / Department

Teaching areas

Brand Management, Retail Marketing, New Product Development, Fundamentals of Marketing

Research areas

Masstige Consumption, Branding and Brand Equity, Brand/line Extension, Brand Image, Services Marketing, Perceived Innovativeness, Luxury Branding, Perceived Prestige, Research Methodologies, Customer Satisfaction.

Education

PhD, Marketing, Consumer Psychology, Macquarie Graduate School of Management (AACSB accredited), Australia, 2007
MS, Marketing (research), HEC (AACSB Accredited), Ecole des Hautes Etudes Commerciales (University of Montreal School of Business), Canada, 1988
BBA, Marketing, University of Quebec at Montreal (UQAM), Canada, 1985

Professional experience

Associate Professor, Marketing, American University of Sharjah, 2014 - Present
Assistant Professor, Marketing, American University of Sharjah, United Arab Emirates, 2006 - 2014
Assistant Professor Of Marketing, Bond University, Australia, 2006 - 2006
Assistant Professor Of Marketing, American University of Sharjah, United Arab Emirates, 2002 - 2004
Marketing Research Director, Molson Inc., Canada, 1996 - 1999
Marketing Research Manager, Leisure Motorized Products Division, Bombardier Inc., Canada, 1991 - 1996
Marketing Research Manager, Export Development Corporation, Canada, 1989 - 1990
Marketing Research Manager, Treated Wood Division, Domtar Inc., Canada, 1988 - 1989
Marketing Research Analyst,, Food Chain, Metro-Richelieu Inc., Canada, 1986 - 1988
Marketing Research Analyst, (airline), Quebecair Inc., Canada, 1984 - 1986
Owner, Dolphin Retail Shop, Canada, 1981 - 1982

Memberships

Marketing Science Institute (Informs), International, Highest academic association in the world, January 2011
American Psychological Association, APA, International, Highest international association in the field, January 2008
Academy of Marketing Science, AMS, International, Highest international association in the field, January 2007
Association for Consumer Research, ACR, International, Highest international association in the field, January 2007
European Marketing Academy, EMA, International, Highest international association in the field, January 2007
Society for Consumer Psychology, SCP, International, Highest international association in the field, January 2007
American Marketing Association, AMA, International, Highest international association in the field, January 1992
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