Jasmina Najjar | American University of Sharjah


College / Department

Teaching areas

*Technical Communication *Business Communication *Academic Writing *Expository, exploratory and argumentative writing *Close reading, critical thinking, and reflection *Research and information literacy *Public speaking

Research areas

*Digital pedagogy *Instructional design and creating learning experiences *Gamification in higher education *Information literacy (fake news and beyond) *Accessibility in the writing classroom *Using technology in teaching (smartphone apps, social media, online tools etc.) *Marketing, branding, advertising, corporate communication, marketing communication, and entrepreneurial change


PGD, Professional Marketing, Chartered Institute of Marketing, United Kingdom, 2021
MA, English Studies: Literature, Culture And Modernity, Queen Mary University of London, United Kingdom, 2002
BA, English Literature, American University of Beirut, Lebanon, 2000

Professional experience

Senior Instructor- Department Of English, English, American University of Sharjah, 2022 - Present
Academic Writing & Technical Communication Instructor, English, American University of Beirut, Lebanon, 2008 - 2022
Solopreneur Creative Copywriter / Marketing & Communications Consultant, Own copywriting, communications consultancy, and marketing consultancy venture, 2002 - 2022
Freelance Journalist, Editor, & Content Consultant, Various online and print publications, 2002 - 2018
Senior Creative Copywriter, Fortune Promoseven (FP7- part of McCann Worldgroup), 2006 - 2008
Part-time Instructor Of Composition & Cultural Studies, Lebanese American University (LAU), 2003 - 2008
Copywriter, Lowe Pimo (part of Lowe & Partners Worldwide), 2002 - 2003


Fellow of Advance HE, FHEA, International, Higher education., January 2024
Convener of Teaching Writing Interest Group at AMICAL (an international consortium of American‐modeled institutions in different countries focused on advancing learning, teaching and research through the collaborative development of library, technology and curricular resources at member institutions), International, January 2020 - 2025
Chartered Marketer (CIM), 18 May 2023 - April 2025
Fellow of the Chartered Institute of Marketing (CIM), 2021 - April 2025
Global Online Learning Development Extended Network (GOLDEN), 2021 - 2023
You are now leaving the American University of Sharjah website.

By continuing, you will be taken to a website not affiliated with American University of Sharjah. Links to external sites are provided only for users' convenience and imply no endorsement of the site and/or its content. Note that the privacy policy and security settings of the linked site may differ from those of the AUS website.

Open link