Jasmina Najjar | American University of Sharjah
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Profile

College / Department

College of Arts and Sciences
Department of English

Teaching areas

*Technical Communication *Business Communication *Academic Writing *Expository, exploratory and argumentative writing *Close reading, critical thinking, and reflection *Research and information literacy *Public speaking

Research areas

*Digital pedagogy *Instructional design and creating learning experiences *Gamification in higher education *Information literacy (fake news and beyond) *Accessibility in the writing classroom *Using technology in teaching (smartphone apps, social media, online tools etc.) *Marketing, branding, advertising, corporate communication, marketing communication, and entrepreneurial change

Education

PGD, Professional Marketing, Chartered Institute of Marketing, United Kingdom, 2021
MA, English Studies: Literature, Culture And Modernity, Queen Mary University of London, United Kingdom, 2002
BA, English Literature, American University of Beirut, Lebanon, 2000

Professional experience

Senior Instructor- Department Of English, English, American University of Sharjah, 2022 - Present
Academic Writing & Technical Communication Instructor, English, American University of Beirut, Lebanon, 2008 - 2022
Solopreneur Creative Copywriter / Marketing & Communications Consultant, Own copywriting, communications consultancy, and marketing consultancy venture, 2002 - 2022
Freelance Journalist, Editor, & Content Consultant, Various online and print publications, 2002 - 2018
Senior Creative Copywriter, Fortune Promoseven (FP7- part of McCann Worldgroup), 2006 - 2008
Part-time Instructor Of Composition & Cultural Studies, Lebanese American University (LAU), 2003 - 2008
Copywriter, Lowe Pimo (part of Lowe & Partners Worldwide), 2002 - 2003

Memberships

Fellow of Advance HE, FHEA, International, Higher education., January 2024
Convener of Teaching Writing Interest Group at AMICAL (an international consortium of American‐modeled institutions in different countries focused on advancing learning, teaching and research through the collaborative development of library, technology and curricular resources at member institutions), International, January 2020 - 2025
Chartered Marketer (CIM), 18 May 2023 - April 2025
Fellow of the Chartered Institute of Marketing (CIM), 2021 - April 2025
Global Online Learning Development Extended Network (GOLDEN), 2021 - 2023

Contact

[email protected]

Jasmina Najjar

Senior Instructor
MA, Queen Mary University of London, United Kingdom

Jasmina Najjar is an academic, communication consultant, author, copywriter, and Fellow of the Chartered Institute of Marketing. Before joining AUS, she taught academic writing, technical communication, and business communication at the American University of Beirut (AUB) and was a journalist, editor-in-chief, and senior advertising creative with major pan-Arab accounts. While at AUB, she impacted course-specific and program-wide development as a Course Coordinator and Program Coordinator. Passionate about digital pedagogy and innovation, she's received recognition for teaching excellence.

Publications

Jasmina Najjar And Philip Mccarthy. “AI and the Digital Writing Process.”, 11 June 2024
Priyan Khakhar And Jasmina Najjar. “A Winning Deal: how biculturals can supercharge your international business negotiations.”, European Business Review, 12 April (2nd Quarter/Spring) 2024
Jasmina Najjar. "Walls Speak", English Scholars Beyond Borders., September 2023
Jasmina Najjar. "Degrees of Separation" in Beyond Shattered Glass: Voices from the Aftermath of the Beirut Explosion, September 2023
Jasmina Najjar. "6 pm" in And We Chose Everything: a poetry collection, 2019
Jasmina Najjar. Beirut Knights, 2013
Jasmina Najjar, Rima Rantisi, Lisa Arnold, Najla Jarkas, Rima Hanna, Nate George And Zane Sinno. After Words: A Reader for Academic Writing, 2012
Jasmina Najjar. Being of the Cedars: an exploration of the works of Rashid Al-Daif, 2011
Jasmina Najjar, Zane Sinno And Rima Rantisi. Shades of Gray: A Reader for Academic Writing, 2009

Conference Presentations

“ChatEthics: Does teaching the ethical use of generative AI have an impact?”, Amical 2024 Conference, 29 May 2024
“ChatEthics: Does teaching the ethical use of generative AI have an impact?”, Effective Teaching And Learning In Higher Education Conference, 19 April 2024
“3 tips/strategies/moves for equitable and engaging facilitation online: pass the hot potato, co-creation jam, and active listening”, Intentionally Equitable Facilitation Tips, March 2024
“A Gentler, Better Way to Change Minds:’ Listening, Reading, and Writing Strategies for Contentious Times.”, Best Practices In Teaching And Learning, 5 February 2024
Reading with author’s talk on “Degrees of Separation” from Beyond Shattered Glass., Aus Library Ed Talks, 31 January 2024
To AI or Not to AI: that is the question in writing courses, Amical 2023- Al Akhawayn University, 26 May 2023
Academic Integrity Issues and solutions, Amical 2023- Al Akhawayn University, 25 May 2023
To AI or Not to AI: that is the question in writing courses, Best Practices In Teaching And Learning Conference Organized By Aus, Khalifa University, And Amity University Dubai, 3 May 2023
A Liberating Game: the positive impact of using gamification and Liberating Structures in online university level writing courses, The Hct International General Education Conference Online Edition, 5 November 2022
Collaborative Storytelling, Collaborative Literature Review, and Room 101 (with tips on how to adapt them to any course in any discipline), Equity Unbound- Onehe (online Resource With Synchronous And Asynchronous Activities Focused On Community Building In The Online Teaching Environment), September 2022
Contract Grading and Gamification, Champions Of Reimagined Assessment’s Alternative Assessment Techniques Initiative, March 2022
“Teaching and Assessment” – Series on online education: what librarians need to know, Lebanese Library Association, 17 December 2020
Creating interactive Augmented Reality (AR) learning experiences with Metaverse Studio, Amical 2019 – The American University In Cairo, 29 March 2019
Archives VS. This Generation of Students, Amical 2018- The American University Of Central Asia, May 2018
Creating Fake News to Spark Information Literacy, Amical 2018- The American University Of Central Asia, May 2018
Negotiating Accessibility in the Writing Classroom and the Writing Center, 8th Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, February 2018
The Medium is the Message: Writing to Identify Fake News, 8th Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, February 2018
Joining Forces to Put the Spotlight on Fake News, Amical 2017- The American College Of Thessaloniki, Greece, May 2017
Censorship and Self-censorship in Film in Lebanon, Critics Without Borders Panel At The Fifth Malmö Arab Film Festival, October 2015
Gamification, Digital Humanities Institute Beirut- American University Of Beirut, March 2015
Get Your Game On: Gamification in Higher Educational, 5th International Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, February 2015
Blended Learning Faculty Learning Community Findings, 4th International Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, February 2014
The Student Experience of MOOCs Through the Eyes of an Educator, 4th International Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, February 2014
Mind mapping with MindMeister and Composition Pedagogy, Digital Humanities At The American University Of Beirut, April 2013
The Use of Twitter in Higher Education, 3rd Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, December 2012
Team-based Learning's Application to a Technical Writing Course Given in Blended Format, 2nd Conference On Effective Teaching And Learning In Higher Education- American University Of Beirut, December 2011

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