Faculty

Profile

College / Department

Teaching areas

Principles of public Relations, Case Studies in Public Relations, Strategic Communication, Communication Research Methods.

Research areas

Frame analysis, critical discourse analyses, social dimensions of new Information and Communication Technologies (ICT), role of media in war and peace, representation of "Others" in the American mass media, media ethics, conflict and crisis management, and public diplomacy.

Education

PhD, Telecommunication And Political Communication, Ohio University, United States, 2001

Professional experience

Associate Professor, Mass Communication, American University of Sharjah, Ash Shariqah [Sharjah], United Arab Emirates, 2008 - Present

Assistant Professor,, Dept. Of Mass Communication, UAE University, 2001 - 2008

Teaching Assistant; Graduate Associate, School Of Telecommunications, Ohio University, 1997 - 2001

Demobilization Officer,, United Nations Observer Mission in Liberia (UNOMIL), 1996 - 1996

Zone Director, UN Operation in Somalia (UNOSOM 11),, Somalia, 1993 - 1995

Adviser, Political Adviser to the Djibouti Mission to the UN, New York, 1992 - 1993

Diplomat, First Secretary, Sudan Mission to the United Nations,, New York, 1988 - 1989

- Horn Of Africa Expert On The Sudanese-ethiopian Joint Ministerial Committee, Addis Ababa, Ethiopia. - Expert On The Sudanese-ethiopian Technical Committee, Khartoum, Sudan. - Public Information Officer, Ministry Of Foreign Affairs, Kha, 1987 - 1988

Diplomat, 2nd Secretary, Sudan Embassy To Ethiopia, Addis Ababa. - Represented Sudan To Ministerial And Expert Meetings Of The Un Economic Commission For Africa (eca), And The Organization Of African Unity (oau); Presently Named African Union (au). - Public Information Officer At The Sudan Embassy In Ethiopia. - Consul General, A. I. Sudan Consulate To Ethiopia, Addis Ababa, 1984-1985., 1983 - 1986

Contact

[email protected]

+971 6 515 2698

Dr. Mustafa Taha

Associate Professor

PhD, Ohio University, United States

Mustafa Taha has taught public relations, Integrated Marketing Communication, corporate and organizational communication, crisis and conflict communication, and communication research methods.and mass communication for more than 20 years. His areas of research and teaching include public relations, media representation, new media and society, media and conflict, image management and public diplomacy. Prior to his academic career, he worked as a senior diplomat at the Sudan Mission to the United Nations, New York; UN peacekeeping missions in Somalia and Liberia; and as Sudan's Consul General (a.i.) in Ethiopia.

Publications

Mustafa Taha. The role of social media in the Sudanese uprising, 2018

Mustafa Taha. Code-switching in their own words: Arab students’ use and perceptions of Arabizi., Sageopen

Mustafa Taha. Social media use in the Sudanese Uprising, 2018: An exploratory study.

Mustafa Taha. Arab college students’ use of social media: An exploratory study

Mustafa Taha. Algorithm of Social Media and the Sudanese Revolution: Mediating a Civilian-Military Discourse

Mustafa Taha. Mobile phone use in an Arab context: Blending modernity and tradition, March 2020

Mustafa Taha. Glocalized Entertainment: Creativity and Deviance in Arab Music Videos, Conference, September 2019

Mustafa Taha. Public Relations and Marketing Communication Ethics: An Islamic Perspective

Mustafa Taha. Edutainment for reconciliation in South Africa: An analysis of Percy Mtwa’s Bopha!, and Athol Fugard’s Valley Song, 2018

Mustafa Taha. Applying Fisher and Keashly’s (1991) Contingency Model to the U.S./European mediation in Kosovo: A Critical Perspective, October (4th Quarter/Autumn) 2018

Mustafa Taha. Who is Telling the Truth about the Egyptian Uprising 2011? Al-Jazeera versus the Egyptian Television, Journal Of Mass Communication And Journalism, 20 March 2018

Mustafa Taha. Edutainment for Political Reconciliation in South Africa: a Comparative Analysis of Mtwa's Bopha! And Fugard's Valley Song, International Journal Of Humanities And Social Sciences, January (1st Quarter/Winter) 2018

Mustafa Taha. Early Uses of Broadcast Media in Southern Africa: Recurring Themes and Concerns., The International Journal Of Humanities And Social Sciences, 1 December 2016

Mustafa Taha. Arabizi: Is code-switching a threat to the Arabic language?, 15 July (3rd Quarter/Summer) 2015

Mustafa Taha. Gratifying the Self by demonizing the Other: A call for dialogue not monologues, Sage Open, 1 May 2014

Mustafa Taha And Mustafa Taha. Disruption theory and the Arab Spring

Conference Presentations

Arab college students’ use of social media: An exploratory study., Communication And Media Studies Conference, 7 October 2021

Glocalized Entertainment: Creativity and deviance in Arab music videos, Communication And Media Studies Conference, 7 July 2019

Applying Fisher and Keashly’s (1991) contingency model to the U.S./European mediation in Kosovo: A critical perspective, The European Conference On Social Sciences, 6 July 2018