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What Drives Market Construction for Third-Party Certification in the Global Citrus Value Chain?
INS Events: What Drives Market Construction for Third-Party Certification in the Global Citrus Value Chain? An Analysis of Importer Views in the Netherlands and the United States
As 80 percent of products are now produced, manufactured and sold in two or more countries, third-party certification schemes have emerged and are gradually coming to play a central role in transnational regulation. Since national governments have limited power to regulate the conditions of production abroad, third-party certification schemes are increasingly seen as a response to the global environmental governance gap. However, we still know relatively little about what factors drive the size and shape of certified agricultural markets. We surveyed citrus importers in the Netherlands and the United States about their views of four major global agricultural certification schemes including GlobalGAP, EU/USDA Organic, Rainforest Alliance and Fairtrade. We used principle component analysis (PCA) and Ordinary Least Square (OLS) regressions to test which theoretical framework—attitudinal drivers, varieties of capitalism or global value chain analysis—best explains the construction of certified citrus markets. The results show that variables related to the concept of global value chain analysis are the strongest predictors for the construction of certified citrus markets, specifically importers who indicate frequent “buyer requests for certified citrus” and “selling to retailers” are likely to buy products.
Anne Mook, PhD, Visiting Assistant Professor, Sociology, American University of Sharjah, Department of International Studies (INS).
Anne Mook is a sociologist who has taught at the University of Wyoming, the University of Florida and currently American University of Sharjah. Her teaching interests include environmental sociology, political economy, theory and research methods. She has conducted research in Europe and the United States as well as Africa, Latin America and East Asia. Her research explores governance options to make produce and fisheries value chains fairer and more sustainable, using social network analysis, qualitative and quantitative methodologies.
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