Faculty

< Back to Faculty Hub

Profile

College / Department

School of Business Administration

Department of Marketing and Information Systems

Teaching areas

Services, Event and Tourism Marketing

Research areas

Strategic and Services Management/Marketing

Education

PhD, Strategic Management - Hospitality & Tourism, Virginia Tech, United States, 2002

MS, Imhi, ESSEC Business School, France, 1996

Bachelor, Commerce, Delhi University, India, 1992

Professional experience

Professor, Marketing, American University of Sharjah, United Arab Emirates, 2015 - Present

Adjunct Associate Professor, Griffith University, Queensland, Australia, 2013 - 2015

Associate Professor, School Of Business Administration (department Of Marketing And Information Systems), American University of Sharjah, United Arab Emirates, 2012 - 2015

Associate Professor, Griffith University, Queensland, Australia, 2010 - 2012

Assistant Professor, Hong Kong Polytechnic University, China, 2005 - 2010

Assistant Professor, San Francisco State University, San Francisco, United States, 2002 - 2005

Contact

[email protected]

+971 6 515 4177

Dr. Prakash Chathoth K

Professor

PhD, Virginia Tech, United States

Prakash Chathoth has over 25 years of combined academic /industry experience in the Middle East, Australia, Far East, United States, Europe and South Asia. He has published in top-tiered journals on topics related to strategic and services management/marketing in the tourism/hospitality context and is among the leading researchers in his field. Dr. Chathoth serves on the editorial board of ten international journals and is an active consultant.

Publications

Prakash Chathoth And Gerardo Ungson. Transformation of Value in Co-creation: Modalities and Thresholds, International Journal Of Contemporary Hospitality Management, 2 January (1st Quarter/Winter) 2025

Prakash Chathoth And Gerardo Ungson. Service Agents’ Risk Behavior and Implications for Co-creation, International Journal Of Contemporary Hospitality Management, 28 February 2023

Kichan Nam, Chris Dutt, Prakash Chathoth, Abdelkader Daghfous And M Sajid Khan. The Adoption of Artificial Intelligence and Robotics in the Hotel Industry: Prospects and Challenges (Date of Acceptance - 17 September 2020), Electronic Markets – The International Journal On Networked Business, October (4th Quarter/Autumn) 2020

Kichan Nam, Christopher Dutt, Prakash Chathoth And Sajid Khan. Blockchain technology for smart city and smart tourism: latest trends and challenges, Asia Pacific Journal Of Tourism Research, 27 February 2019

Robert Harrington, Rhonda Hammond, Michael Ottenbacher, Prakash Chathoth And Byron Marlowe. From goods-service logic to a memory-dominant logic: Business logic evolution and application in hospitality, International Journal Of Hospitality Management, 1 January (1st Quarter/Winter) 2019

Prakash Chathoth, Gerardo Ungson, Robert Harrington, Levent Altinay, Eric Chan And Fevzi Okumus. Conceptualization of Value Co-creation in the Tourism Context, 2018

Prakash Chathoth, Eric Chan, Robert Harrington, Fevzi Okumus And Zibin Song. Co-creating customer experience: the role of employees in tourism and hospitality services, 2017

Sajid Khan, Mina Woo, Kichan Nam And Prakash Chathoth. Smart city and smart tourism: A case of Dubai, Sustainability, 8 December 2017

Nicholas Ashill, Paul Williams And Prakash Chathoth. Examining the marketing opportunities of sharjah as an Islamic tourism destination, 27 June 2017

Prakash Chathoth. Historical evolution of hotel chains, 5 May 2016

Prakash Chathoth, Gerardo Ungson, Robert Harrington And Eric Chan. Co-creation and higher order customer engagement in hospitality and tourism services: A critical review, International Journal Of Contemporary Hospitality Management, 8 February 2016

Zibin Song, Lijuan Xing And Prakash Chathoth. The effects of festival impacts on support intentions based on residents’ ratings of festival performance and satisfaction: a new integrative approach, Journal Of Sustainable Tourism, 1 January (1st Quarter/Winter) 2015

Prakash Chathoth, Gerardo Ungson, Levent Altinay, Eric Chan, Robert Harrington And Fevzi Okumus. Barriers affecting organisational adoption of higher order customer engagement in tourism service interactions, Tourism Management, 1 June 2014

Robert Harrington, Prakash Chathoth, Michael Ottenbacher And Levent Altinay. Strategic management research in hospitality and tourism: Past, present and future, International Journal Of Contemporary Hospitality Management, 1 January (1st Quarter/Winter) 2014

Prakash Chathoth And Michael Olsen. A macroanalysis of labor productivity as a value driver in the lodging industry, 1 December 2013

Soyon Paek And Prakash Chathoth. Multiple Levels of Ethics Management: A Case of Airline and Hotel Firms, Tourism Planning And Development, 1 November 2013

Zibin Song And Prakash Chathoth. Core self-evaluations and job performance: The mediating role of employees' assimilation-specific adjustment factors, International Journal Of Hospitality Management, 1 June 2013

Prakash Chathoth, Levent Altinay, Robert Harrington, Fevzi Okumus And Eric Chan. Co-production versus co-creation: A process based continuum in the hotel service context, International Journal Of Hospitality Management, 1 March 2013

Jimmy Chiang And Prakash Chathoth. International Expansion Strategy of Foodservice Firms: An Exploratory Study, Journal Of Hospitality Marketing And Management, 1 February 2013

Zibin Song, Prakash Chathoth And Kaye Chon. Measuring employees' assimilation-specific adjustment, Annals Of Tourism Research, 1 October (4th Quarter/Autumn) 2012

Prakash Chathoth And Rob Law. Managerial Perceptions of Information Technology and their Impact from a Transaction Cost Perspective, Journal Of Travel And Tourism Marketing, 1 November 2011

Prakash Chathoth, Brenda Mak, Janet Sim, Vinnie Jauhari And Kamal Manaktola. Assessing dimensions of organizational trust across cultures: A comparative analysis of U.S. and Indian full service hotels, International Journal Of Hospitality Management, 1 June 2011

Zibin Song And Prakash Chathoth. Intern newcomers' global self-esteem, overall job satisfaction, and choice intention: Person-organization fit as a mediator, International Journal Of Hospitality Management, 1 March 2011

Rolly Huang And Prakash Chathoth. Leasing as a Modal Choice in China's Company-Run Budget Hotels: An Exploratory Study, Tourism Planning And Development, 1 February 2011

Prakash Chathoth, Brenda Mak, Vinnie Jauhari And Kamal Manaktola. The perceived service climate construct and its impact on employee satisfaction, International Journal Of Business And Systems Research, 1 January (1st Quarter/Winter) 2011

Zibin Song And Prakash Chathoth. An Interactional Approach to Organizations' Success in Socializing Their Intern Newcomers: The Role of General Self-Efficacy and Organizational Socialization Inventory, Journal Of Hospitality And Tourism Research, 27 August 2010

Karin Weber And Prakash Chathoth. Strategic Alliances in the Hospitality and Tourism Industry, 2008

Prakash Chathoth. Strategic Alliances in the Hospitality Industry, 2008

Zibin Song And Prakash Chathoth. Career Choice Goals: The Contribution of Vocational Interests, Contextual Support, and Contextual Barrier, Journal Of China Tourism Research, 1 January (1st Quarter/Winter) 2008

Carl Oronsky And Prakash Chathoth. An exploratory study examining information technology adoption and implementation in full-service restaurant firms, International Journal Of Hospitality Management, 1 December 2007

Prakash Chathoth And Michael Olsen. The effect of environment risk, corporate strategy, and capital structure on firm performance: An empirical investigation of restaurant firms, International Journal Of Hospitality Management, 1 September 2007

Prakash Chathoth. The impact of information technology on hotel operations, service management and transaction costs: A conceptual framework for full-service hotel firms, International Journal Of Hospitality Management, 1 June 2007

Prakash Chathoth And Michael Olsen. Does corporate growth really matter in the restaurant industry?, International Journal Of Hospitality Management, 1 March 2007

Prakash Chathoth And Armit Sharma. Core curricular issues in hospitality and tourism education – present structure and future directions, Journal Of Hospitality And Tourism Education, 1 January (1st Quarter/Winter) 2007

Prakash Chathoth, Brenda Mak, Vinnie Jauhari And Kamal Manaktola. Employees' Perceptions of Organizational Trust and Service Climate: A Structural Model Combining Their Effects On Employee Satisfaction, Journal Of Hospitality And Tourism Research, 1 January (1st Quarter/Winter) 2007

Prakash Chathoth, Eliza Tse And Michael Olsen. Turnaround strategy: A study of restaurant firms, International Journal Of Hospitality Management, 1 December 2006

Prakash Chathoth And Michael Olsen. Lodging industry competitive strategies: Developing a multidimensional causal empirical model to test the relationship between strategy and performance, Tourism And Hospitality, Planning And Development, 1 January (1st Quarter/Winter) 2005

Prakash Chathoth And Michael Olsen. Testing and Developing the Environment Risk Construct in Hospitality Strategy Research, Journal Of Hospitality And Tourism Research, 1 January (1st Quarter/Winter) 2005

Prakash Chathoth And Michael Olsen. Strategic alliances: A hospitality industry perspective, International Journal Of Hospitality Management, 1 December 2003

Conference Presentations

Luxury Hotel Memorable Experiences: Themes across Management and Consumers, Graduate Education And Graduate Student Research Conference In Hospitality And Tourism, January 2022

Challenges for marketing an Islamic tourism destination, Contemporary Perspectives In Tourism And Hospitality Research: Policy, Practice, And Performance, July 2015

Grants and sponsorships

Grant, Employees as Co-creators of Customer Experiences: An Exploratory Study of Hotel Firms, The Hong Kong Polytechnic University, January 2016 - December 2019

Awards and Honors

Highly Commended Paper award by 2017 Emerald Literati Network Awards for Excellence for the paper entitled 'Co-creation and higher order customer engagement in hospitality and tourism services' published in International Journal of Contemporary Hospitality Management., 18 May 2017

Recipient of the Asian Education Leadership Award – "Best Professor in Marketing"."Presented by Asian Confederation of Businesses with CMO Asia as its Strategic Partner and Stars of the Industry Group as a research partner. The Awards of the highest stature are presented to individuals and institutions who have surpassed several levels of its excellence and set an example of being a role model and exemplary leadership. Individuals behind the institution who are building their institutions through leadership, innovation, academic and industry Interface and a supreme objective of building ...

Harrah Hospitality Research Center's Outstanding Dissertation Award in Hospitality, University of Nevada, Las Vegas, USA – awarded to PhD student Zibin Song from the Hong Kong Polytechnic University. Received plaque for being Zibin's Chief Supervisor (Chair of the Dissertation Committee)., 9 June 2011

The Hong Kong Polytechnic University's Highest International Consultancy Award 2009 (Team Award, Project Leader – Paul Penfold) for the UNWTO Guilin Project., 19 March 2010

Journal of Hospitality & Tourism Research (A Journal) - Article of the Year Award 2007 for the co-authored (first author) paper entitled "Employees' Perceptions of Organizational Trust and Service Climate: A Structural Model Combining their Effects on Employee Satisfaction"., 1 August 2008