College / Department

Teaching areas

Principles of public Relations, Case Studies in Public Relations, Strategic Communication, Communication Research Methods.

Research areas

Frame and critical discourse analyses, social dimensions of new communication technologies, role of media in war and peace, representation of "Others" in the American mass media, media ethics, crisis management, and public diplomacy.


M.A. Institute of African and Asian Studies, University of Khartoum, Sudan, 1983
M.A. Ohio University, Athens, Ohio, 1997
B.Sc. Economic and Political Science, University of Khartoum, 1978.
Ph. D. Ohio University, Athens, Ohio, 2001

Professional experience

Assistant Professor,taught Public Relations, Corporate Communication, and Organizational Communication, UAE University, Al-Ain, 2001-2008.
Diplomat, Sudan Mission to the UN, New York, 1988-1990.Sudanese delegate to UN General Assembly Second and Third Committees, and delegate to UNCEF and UNDP.
Zone Director/Political Affairs Officer, UN Observer Mission in Somalia, 1993-1994. -Demobilization Officer, UN Observer Mission in Liberia, Monrovia, Liberia, 1996.
Diplomat Sudan Embassy to Ethiopia, Addis Ababa, and delegate to the OAU and UNECA, 1983-85. Diplomat/Consul General a.i. Sudan Embassy to Ethiopia, Addis Ababa, 1985.
Diplomat, Dept. of Information, Ministry of Foreign Affairs, Sudan, 1980-1983. - Horn of Africa Expert, 1985-87.

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