The corporate world is evolving constantly and, in order to succeed, it is imperative that one is well-equipped and in tune with the latest business trends across the globe.
In the Department of Marketing and Information Systems, we prepare our students to enter one of the world's most dynamic professions. With excellent facilities on offer, a world-class roster of highly qualified faculty members and a curriculum that is up-to-date with the latest developments in global marketing strategies and techniques, we ensure that our students are second to none as they step into the real world.
Our students receive the right blend of academic instruction and real-world practical experience. They are trained to apply concepts and theories regarding consumer behavior in conducting marketing research. They are also taught how to utilize the product, promotion, pricing and distribution concepts in the formulation of marketing strategies that support ethical organizational and corporate strategies in today's global economy.
Explore our website and see why we are counted among the Middle East's elite business schools.
To view a list of our faculties current Working Papers, you can visit the Marketing Working Paper Series.