Faculty

College / Department

Teaching areas

Advertising, Digital Marketing, Innovation and Entrepreneurship, Design Thinking, Content Marketing, Creative Strategies, Integrated Marketing Communications, Innovation Campaigns Management, and Islamic Marketing.

Research areas

Participatory Culture, Entrepreneurship Ecosystem in the Gulf, Entrepreneurial Marketing, and the Fourth Industrial Revolution

Education

PhD, Internet Communication, Hamburg University, Germany

MA, Political Sciences and Sociology, University of Hamburg, Germany

BA, English literature, University of Casa Blanca, Morocco

Professional experience

Associate Professor at AUS, United Arab Emirates(2013 - Present)

Senior Visiting Fellow at Free University of Berlin , Germany(2019 - 2020)

Senior Visiting Fellow at London School of Economics, United Kingdom(2019 - 2020)

Adjunct Faculty of Digital Marketing at AUS(2017 - 2019)

Visiting Scholar at The Middle East Center at LSE, United Kingdom(2017 - 2017)

Research Fellow at Annenberg-Oxford Internet , United Kingdom(2015 - 2015)

Visiting Scholar at The Middle East Center at LSE, United Kingdom(2014 - 2014)

Assistant Professor at AUS, United Arab Emirates(2009 - 2013)

Researcher at Open Society Foundation(2010 - 2012)

Consultant and Researcher at UNESCO, France(2008 - 2009)

Assistant Professor at AUI, Morocco(2006 - 2009)

Scholar at Residence at Johnson County Community College, United States(2009 - 2009)

Lecturer at Erfurt University, Germany(2006 - 2006)

Teacher at Pro linguis, Germany(2004 - 2006)

Webmaster and Web Developer at Numov, Germany(1998 - 2006)

Regional Manger at German Near and Middle East Business Association, Germany(1999 - 2006)

Teaching Assistant at Hamburg University, Germany(1995 - 1996)

Memberships

International Association for Media & Communication Research (IAMCR),Journal of Islamic Marketing, International Islamic Marketing Association, Journal of Arab & Muslim Media Research, Arabian Sponsorship Forum

Contact

[email protected]

+971 6 515 2686

Website

https://www.linkedin.com/in/mohammed-ibahrine-3826791/

Dr. Mohammed Ibahrine

Assistant Professor

PhD, University of Hamburg, Germany

Mohammed Ibahrine has taught at Al Akhawayn University in Ifrane, Morocco, and the University of Hamburg and the University of Erfurt. He was Scholar in Residence at Johnson County Community College, USA. Dr. Ibahrine has consulted on projects for institutions such as Hans-Bredow-Institut, Goethe Institute, European Parliament and UNESCO. His publications include New Media and Neo-Islamism, numerous peer-reviewed journal articles, entries in the International Encyclopedia of Communication and a book chapter in the Handbook of Mobile Communication.

Publications

Mohammed Ibahrine, Bouziane Zaid , Spectrum Management and Democratization in Morocco, Published, International Journal of Information Technology, Communications and Convergence, 3, 3, pp. 191-208, 2020

Mohammed Ibahrine, Bouziane Ziad, Jana Fetdke, Marokko: Die Corona-Krise und die Medien, Published, https://de.ejo-online.eu, 2020

Don Shin, Park Beede, Mohammed Ibahrine, Bouziane Zaid, Thumb movement and touch-based interaction heuristics in smart devices: Advasnces in human and smart device interaction, Published, International Journal of Mobile Human Computer Interaction, 12, 1, pp. 42-57, 2020

Mohammed Ibahrine, The Emergence of a News Website Ecosystem: An Exploratory Study of Hespress, Published, Journalism Practice , 9, pp. 20, 2019

Conference Presentations

Mohammed Ibahrine, Explicating User Heuristics in Algorithm-Driven News Recommendations, July, 2020

Bouziane Zaid, The Impact of Platformization of Arab Digital News Websites on Quality Journalism, ICA , May, 2020

Mohammed Ibahrine, Morocco: Competitive authoritarianism in Media reforms, Arab Media System, Aman , Jordan, November, 2019

Mohammed Ibahrine, Digital Platforms and Participatory Culture Among Emirati and Saudi Youths, International Conference on Journalism, PR and Media Trends Media and communication, Russia, April, 2019

Mohammed Ibahrine, Mapping Entrepreneurship Ecosystems in the UAE, Innovation and Entrepreneurship , USA, July, 2018

Mohammed Ibahrine, News Websites and Accountability in Arab Countries: the cases of Egypt, Jordan, Morocco, and Tunisia, at Media and Transparency – A Global Perspective , Germany, June, 2018

Grants and sponsorships

Digital Platforms and Participatory Culture Among Emirati and Saudi Youths, American University of Sharjah, 2020

Awards and Honors

Received, Excellence in Research Award – Social Sciences and Humanities, AUS-CAS, 2020

Received, AUS Sabbatical Leave Fall 2019-20, AUS, 2019

Received, AUS Research Small Grant 2019-20, AUS, 2019

Received, Stanford University Entrepreneurship and Innovation and Higher Education Curricula, Ministry of Higher Education, 2018

Received, LSE Summer Fellowship, LSE, 2017

, LSE Summer Fellowship, London School of Economics, 2014

, World Business Institute Best Paper Award, The 24th IBR Conference, Las Vegas, USA, 2014

Other creative/research

Sage Reviewer of Advertising Creative, 3eTom Altstiel and Jean Grow, 2012.