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Profile

College / Department

College of Arts and Sciences
Department of Mass Communication

Teaching areas

Advertising, Digital Marketing, Content Marketing, Creative Strategies, Integrated Marketing Communications,Campaigns Management,Global Advertising and Marketing, Mobile Marketing and Islamic Marketing.

Research areas

20Cs:Ecosystems and Digital Platforms, Starts-ups in the Gulf, Entrepreneurship Marketing in the Gulf,Personalised Media and Participatory Culture, Mapping Creative Industries, Branded Content, Management of Creativity,Advertising Agencies in the Gulf, Branding Nations, Technology and Marketing, Digital Advertising, Higher Education, Technology and Creativity in the UAE.

Education

PhD, Faculty of Business, Economics and Social Sciences (Fakultät für Wirtschafts- und Sozialwissenschaften) University of Hamburg, Germany, 2006

Professional experience

American University of Sharjah, UAE, 2009-Current
Johnson County Community College, Kansas, USA, 2009 (Scholar at Residence).
Al-Akhawayn University in Ifrane (AUI), Morocco, 2006-2009
Erfurt University, Germany, 2005-2006
German Near and Middle East Business Association, Hamburg, Germany, 1998-2005/Hamburg University, Germany, 1995-1996

Memberships

International Association for Media & Communication Research (IAMCR),Journal of Islamic Marketing, International Islamic Marketing Association, Journal of Arab & Muslim Media Research, Arabian Sponsorship Forum

Contact

mibahrine@aus.edu
+971 6 515 2686

Dr. Mohammed Ibahrine

Assistant Professor
PhD, University of Hamburg, Germany

Mohammed Ibahrine has taught at Al Akhawayn University in Ifrane, Morocco, and the University of Hamburg and the University of Erfurt. He was Scholar in Residence at Johnson County Community College, USA. Dr. Ibahrine has consulted on projects for institutions such as Hans-Bredow-Institut, Goethe Institute, European Parliament and UNESCO. His publications include New Media and Neo-Islamism, numerous peer-reviewed journal articles, entries in the International Encyclopedia of Communication and a book chapter in the Handbook of Mobile Communication. He is working on a book on communication technologies and socio-political change in the Arab World.

Publications

Ibahrine, Mohammed. "Twitter#: What is happening in Saudi Arabia." In Cyber Islam: Global Media and the Boundaries of Religious Identity, edited by Noha Mellor and Khalil Rinnawi, 00-00. London: Routledge. 2016
Ibahrine, Mohammed. "Nation Branding in the Gulf Countries." In Intersections Between Public Diplomacy & International Development: Case Studies in Converging Fields, edited by James Pamment, 103-124. FIGUEROA PRESS: University of Southern California, 2016.
Ibahrine, Mohammed. "Video Games as Civilizational Configurations: US-Arab Encounters." In Islamism and Arab Cultural Expression, edited by Lindsey, Moore and Abir Hamdar, 00-00. UK: Routledge, 2015.
Ibahrine, Mohammed. "Pitfalls of Glocalisation and Promises of Islamic Branding: The Case of Ikea in Saudi Arabia." In The Principles of Islamic Marketing, edited by Alserhan, Baker, 00-00. Gower Publishing, Ltd.: Gower Publishing, Ltd., 2015.
Ibahrine, Mohammed. "Downturn times in the Arab Advertising Industry: Strategies of Survival." Journal of Business and Policy Research (JBPR) 2, no. 4 (2014): url: http://www.jbprpapers.com/abstract/179.
(Book, 2d.) Ibahrine, Mohammed. New Media and Neo-Islamism: New Media's Impact on the Political Culture in the Islamic World. Germany: Akademiker Verlag, 2012.
(Book) Zaid, Bouziane, Ibahrine, Mohammed. Mapping Digital Media. London: England: Open Society Foundation, 2011.
Hafez, K, Ibahrine, M. and Richter, C. Evaluierung des arabischen Fernsehprogramms der Deutschen Welle, Erfurt, Germany, 2006
Ibahrine, Mohammed. "Social Media and Soft Socio-political Change in Morocco." In State Power and Information Infrastructure, edited by Phillip Howard and Hussain Muhammad, USA: Ashgate, 2012.
Ibahrine, Mohammed. "Massenmedien in Tunesien." In Internationales Handbuch für Medien 2009, edited by Hans-Bredow-Institut, 6. Germany: Baden-Baden: Nomos Verlagsgesellschaft, 2011.
Ibahrine, Mohammed. "Media Systems in North Africa." In International Encyclopedia for Communication, edited by Wolfgang Donsbach, England: Blackwell Publishing., 2008.
Ibahrine, Mohammed. "The Rise of Mobile Communication in the Arab World: Socio-political Change." In Handbook of Mobile Communciation, edited by James Katz with an Afterward by Manuell Castells, 319-327. USA: MIT Press., 2008.
Ibahrine, Mohammed. "King Mohammed VI." In Encyclopedia of Political Communication, edited by Kaid, Lynda and Lee Holtz-Bacha, 00-00. England: Sage Publications, 2008.
Ibahrine, Mohammed. "Arab Satellite Broadcasting: Regional and Global Impacts." In Der Blick der Anderen. Europa in der Wahrnehmung von Medien Afrikas, Asiens und Lateinamerikas, edited by Oliver Zöllner, 216-228. Germany: Paragon-Verlag, 2006.
Ibahrine, Mohammed. "Communicating with the Islamic World: US Public Diplomacy and German Diplomacy of Dialogue since 9/11." In Arab Media in the Information Age, edited by The Emirates Centre for Strategic Studies and Research, 918-933. Abu Dhabi, UAE: The Emirates Centre for Strategic Studies and Research, 2006.
Ibahrine, Mohammed. "US Public Diplomacy, The Iraq War and Al-Jazeera.Net." In Internet und Internationale Politik, edited by Alexande, Siedschlag, 81-98. Germany: VS Verlag für Sozialwissenschaften., 2005.
Ibahrine, Mohammed. "Morocco: Internet Making Censorship Obsolete." Arab Reform Bulletin 3, no. 7 (2005): online version. url: http://www.carnegieendowment.org/files/ibrahine1.pdf.
Ibahrine, Mohammed. "Towards a National Telecommunications Strategy in Morocco." First Monday 9, no. 1 (2004): online version. url: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/rt/printerFriendly/1112/1032.

Conference Presentations

“Creative dissidence as a Form of participatory culture”, at the London, UK, 29-30 5 June, 2017.
“Political and Infrastructure Issues That Affect the Use of Digital Media in the MENA Region”, at Middle East Broadcasting Networks, Washington, USA, October, 2016
obile Customer Engagement: think digital, act mobile”, at the 6th Customer Engagement Technology (CET) Conference, Dubai, UAE, April 2016.
Ibahrine, Mohammed. "The Rise of Academic Start-up Incubator." Paper presented at the AMICAL the American University of Rome, Rome, Italy, May 12-14, 2016
Ibahrine, Mohammed. "No Digital Marketing without Content Marketing." Paper presented at the 6th Customer Engagement Technology (CET) Conference, Dubai, UAE, November 19, 2015.
Ibahrine, Mohammed. "Digitalization and Business Models: The Case of Hespress." Paper presented at the The International Conference for Business and Economics, the American University of Rome, Rome, Italy, October 19-23, 2015.
Ibahrine, Mohammed. "Islam and Social Media." Paper presented at the The Arnhold Symposium on Education for Sustainable Peace 2014, Georg Eckert Institute for International Textbook Research Braunschweig, Germany, July 30-31, 2014.
Ibahrine, Mohammed. "Islam and Social Media." In Islam and Social Media, The 5th Global Islamic Marketing Conference, Kuala Lumpur, Malaysia, April 22-24, 2014.
Ibahrine, Mohammed. "The Politics of Spectrum Policies in the Moroccan Polity." Paper presented at the Spectrum for Democracy: Securing the gains from the Arab Spring, School of International and Public Affairs at Columbia University, New York, May 3-4, 2012.
Ibahrine, Mohammed. "Sport, Branding, Diplomacying and Tourism: The Case of Three Gulf Countries." Paper presented at the Gulf Research Meeting, Cambridge, England, July 6-9, 2011.

Awards and Honors

CAS Award for Excellence in Teaching, AUS, 2015
Best Paper Award at the 24th IBR Conference, Las Vegas, USA, 2013. “The Arab Advertising Industry in Times of Downturn: Strategies of Survival”
Selected to attend L'Oréal Professors Masterclass on Technology Start-up Connect, Paris, France, 2016...
Won the National Award with a team of AUS students and took part in theWORLD FINALS at the L'ORÉAL HQ, in Paris in France 2015...
PhD Fellowship, Hamburg University, Germany, 2003-2005

Other creative/research

Sage Reviewer of Advertising Creative, 3eTom Altstiel and Jean Grow, 2012.

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