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Profile

College / Department

School of Business Administration
Department of Marketing and Information Systems

Teaching areas

Consumer Behavior

Research areas

Persuasion Knowledge and Attitude / Affect and Goal Behavior / Cross-Cultural Research / Behavior Decision Theory

Education

PhD, City University of New York, USA, 2012
BA Economics, American University of Beirut, Lebanon, 2002
MBA, Lebanese American University, Lebanon, 2006
Master of Philosophy/Business/Marketing, City University of New York, New York, US, 2009

Professional experience

Assistant Professor, American University of Sharjah, Sharjah, UAE
Adjunct Faculty, Baruch College - CUNY, New York, New York, USA

Memberships

American Marketing Association - Association for Consumer Research - Society for Consumer Psychology

Contact

rsemaan@aus.edu
+971 6 515 4172

Dr. Rania Semaan

Assistant Professor
PhD in Business/Marketing, City University of New York, USA

Prior to joining AUS, Rania Semaan taught a variety of undergraduate courses at Baruch College–CUNY, New York, USA. Her current research interest is in various consumer behavior topics such as persuasion knowledge and attitudes, affect and goal behavior, cross-cultural consumer research and behavioral decision theory. Her work has been featured in several publications, conference proceedings and conference presentations. She also acts as reviewer for a number of academic journals and conferences.

Publications

Gould, Stephen, Rania W. Semaan. "Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain." Journal of Macromarketing [Comment: ACCEPTANCE DATE: APRIL, 2014. ONLINE PUBLICATION]
Gould, Stephen J., Rania W. Semaan and Lauren Trabold. "'How I Think You Are Investing': Gendered, Social Metacognitive Influences on Consumers’ Investing Perspectives." Social influence 8, no. 4 (October, 2013): 251-267. [Comment: ACCEPTANCE DATE: AUGUST, 2012. ]

Conference Presentations

Rania W. Semaan, Marina Carnevale and Stephen Gould. "The Impact of Gratitude on Consumer Self-Regulation and Well-Being." Paper presented at the 3rd Annual the 3rd Annual Conference for Positive Marketing, April 3 - 4, 2014.
Semaan, Rania W, Stephen J. Gould, Bruno Kocher. "“That Ad’s Been Retouched? – That Can Be Me!”: The Persuasive Impact of Advertising Disclosure and Body-Image Idealization." Paper presented at the Association for Consumer Research Conference, Vancouver, Canada, October 4 - 7, 2012.
Gould, Stephen J, Mike Chen-ho Chao, Andreas Grein and Rania Semaan. "The Biasing Effect of Country-of-Origin: A Cross-Cultural Application of Preference Reversals,”." Paper presented at the Academy of International Business, Washington, DC, USA, July 30-3, 2012.
Semaan, Rania, Stephen J. Gould and Bruno Kocher. "Is Honesty the Best Policy? The Persuasive Impact of Disclosure and Body-Image Idealization in Digitally Manipulated Advertising,”." Paper presented at the 18th Annual International Conference Promoting Business Ethics, St. Johns University, New York, USA, October 26-28, 2011.
Chao, Mike Chen-ho, Rania Semaan and Andreas Grein. "The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and Its Influence on Consumer Behavior." Paper presented at the Academy of International Business, Rio de Janeiro, Brazil, June 25-29, 2010.

Awards and Honors

Faculty Research Grant (FRG2) Award Year 2013
Doctoral Student Research Grant, Competition # 6, City University of New York
Research Award, Interpublic Group and Department of Marketing and International Business, City University of New York
Doctoral Student Research Grant, Competition # 4, City University of New York
University Fellowship Award, City University of New York

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