College / Department
Teaching areas
Consumer Behavior, Fashion Marketing
Research areas
Persuasion Knowledge and Attitude / Affect and Goal Behavior / Cross-Cultural Research / Behavior Decision Theory / Luxury Consumption
Education
PhD, Business / Marketing, City University of New York, United States
Master, Master Of Philosophy / Business / Marketing, Graduate Center / City University of New York, United States
MBA, Business Administration, Lebanese American University, Lebanon
BA, Economics, American University of Beirut, Lebanon
Professional experience
Assistant Professor at American University of Sharjah, United Arab Emirates(2012 - Present)
Adjunct Faculty at Baruch College - CUNY, United States(2008 - 2012)
Memberships
American Marketing Association - Association for Consumer Research - Society for Consumer Psychology
Contact
+971 6 515 4172