Dr. Rania Semaan | American University of Sharjah
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Profile

College / Department

School of Business Administration
Department of Marketing and Information Systems

Teaching areas

Consumer Behavior, Fashion Marketing

Research areas

Persuasion Knowledge and Attitude / Affect and Goal Behavior / Cross-Cultural Research / Behavior Decision Theory / Luxury Consumption

Education

PhD, Business / Marketing, City University of New York, United States, 2012
Master, Master Of Philosophy / Business / Marketing, Graduate Center / City University of New York, United States, 2009
MBA, Business Administration, Lebanese American University, Lebanon, 2006
BA, Economics, American University of Beirut, Lebanon, 2002

Professional experience

Associate Professor, Marketing & Is, American University of Sharjah, 2020 - Present
Assistant Professor, American University of Sharjah, United Arab Emirates, 2012 - 2020
Adjunct Faculty, Baruch College - CUNY, New York, United States, 2008 - 2012

Contact

[email protected]
+971 6 515 4172

Dr. Rania Semaan

Associate Professor
PhD, City University of New York, United States

Prior to joining AUS, Rania Semaan taught a variety of undergraduate courses at Baruch College'CUNY, New York, USA. Her current research interest is in various consumer behavior topics such as persuasion knowledge and attitudes, affect and goal behavior, cross-cultural consumer research and behavioral decision theory. Her work has been featured in several publications, conference proceedings and conference presentations. She also acts as reviewer for a number of academic journals and conferences.

Publications

Achilleas Boukis, George Christodoulides, Rania Semaan And Anastasia Stathopoulou. What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing, Journal Of Business Research
Rania Semaan, Achilleas Boukis, George Christodoulides And Avraam Papastathopoulos. A typology of consumers sharing luxury services, Journal Of Strategic Marketing
Nick Ashill, Amjad Abuelsamen, Tanya And Rania Semaan. Understanding organization-customer links in a service setting in Russia, Journal Of Retailing And Consumer Services, May 2022
George Christodoulides, Navdeep Athwal, Achilleas Boukis And Rania Semaan. New forms of luxury consumption in the sharing economy, Journal Of Business Research, December 2021
Nicholas Ashill, Rania Semaan, Tanya Gibbs And Aaron Gazley. PERSONALITY TRAIT DETERMINANTS OF FRONTLINE EMPLOYEE CUSTOMER ORIENTATION AND JOB PERFORMANCE: A RUSSIAN STUDY, International Journal Of Bank Marketing
Rania Semaan, Valerie Lindsay, Paul Williams And Nicholas Ashill. The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region, Journal Of Retailing And Consumer Services, November 2019
Rania Semaan, Nicholas Ashill And Paul Williams. Sophisticated, iconic and magical: A qualitative analysis of brand charisma, Journal Of Retailing And Consumer Services, July (3rd Quarter/Summer) 2019
Rania Semaan, Stephen Gould, Mike Chao And Andreas Grein. “We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation, European Journal Of Marketing, May 2019
Nicholas Ashill, Rania Semaan And Paul Williams. Measuring Brand Charisma: An Exploratory Study of Luxury Brand Consumers, November 2018
Rania Semaan, Bruno Kocher And Stephen Gould. How well will this brand work? The ironic impact of advertising disclosure of body-image retouching on brand attitudes, Psychology And Marketing, 1 October (4th Quarter/Autumn) 2018
Paul Williams, Sajid Khan, Rania Semaan, Earl Naumann And Nicholas Ashill. Drivers of contract renewal in international B2B services: a firm-level analysis, Marketing Intelligence And Planning, 1 May 2017
Stephen Gould And Rania Semaan. Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain, Journal Of Macromarketing, 20 December 2014
Marina Carnevale, Stephen Gould And Rania Semaan. Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation, Acr North American Advances, 2013
Stephen Gould, Rania Semaan And Lauren Trabold. "How I think you are investing": Gendered, social metacognitive influences on consumers' investing perspectives, Social Influence, 11 September 2013
Rania Semaan, Stephen Gould And Bruno Kocher. "That Ad's Been Retouched?--That Can Be Me!": the Persuasive Impact of Advertising Disclosure and Body-Image Idealization, Acr North American Advances, 2012
Rania Semaan, Chen-ho Chao And Andreas Grein. The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior, Acr North American Advances, 2011
Rania Semaan And Stephen Gould. I Shouldn't, Or Should I? Distinguishing Shame and Guilt in Goal Pursuit, Acr North American Advances, 2010

Conference Presentations

A Typology of Consumers in the Sharing Economy, 2021 Aus-chalhoub Symposium On Luxury Marketing & Branding, 16 November 2021
An Exploratory Investigation into New Forms of Shared Luxury, Monaco Symposium On Luxury, 21 January 2020
Drivers of Female Luxury Consumption in the Gulf Region: An Abstract, 2019 Ams World Marketing Congress, July 2019
Luxury Consumer Perceptions of Brand Charisma: An Abstract, 2019 Ams World Marketing Congress, July 2019
"What's in the News?" How Information in the News Concerning One Product Transfers in Terms of Country-of-Origin Effects to Consumers' Perceptions of a Different Product, Ama Global Marketing Sig Conference, January 2019

Grants and sponsorships

Grant, FRG19-Medium: Consuming New Forms of Luxury In The Sharing Economy, 1 September 2019 - 1 June 2021
Grant, FRG19-Medium: Development and Validation of a Luxury Brand Charisma Scale, 1 September 2019 - 1 June 2021

Awards and Honors

Top 10 Downloaded Paper of all 2018-2019 publications in Psychology & Marketing: "How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes", 2019
Teacher of the Year Award, 12 April 2018
Research Award, Interpublic Group and Department of Marketing and International Business, City University of New York, 6 January 2010
University Fellowship Award, City University of New York, 1 September 2008
CUNY Tuition Remission Award, City University of New York, 29 August 2008

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