College / Department

Teaching areas

Consumer Behavior

Research areas

Persuasion Knowledge and Attitude / Affect and Goal Behavior / Cross-Cultural Research / Behavior Decision Theory


PhD, City University of New York, USA, 2012
BA Economics, American University of Beirut, Lebanon, 2002
MBA, Lebanese American University, Lebanon, 2006
Master of Philosophy/Business/Marketing, City University of New York, New York, US, 2009

Professional experience

Assistant Professor, American University of Sharjah, Sharjah, UAE
Adjunct Faculty, Baruch College - CUNY, New York, New York, USA


American Marketing Association - Association for Consumer Research - Society for Consumer Psychology

+971 6 515 4172