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Profile

College / Department

School of Business Administration
Department of Marketing and Information Systems

Teaching areas

Consumer Behavior, Fashion Marketing

Research areas

Persuasion Knowledge and Attitude / Affect and Goal Behavior / Cross-Cultural Research / Behavior Decision Theory / Luxury Consumption

Education

PhD, Business / Marketing, City University of New York, United States
Master, Master Of Philosophy / Business / Marketing, Graduate Center / City University of New York, United States
MBA, Business Administration, Lebanese American University, Lebanon
BA, Economics, American University of Beirut, Lebanon

Professional experience

Assistant Professor at American University of Sharjah, United Arab Emirates(2012 - Present)
Adjunct Faculty at Baruch College - CUNY, United States(2008 - 2012)

Memberships

American Marketing Association - Association for Consumer Research - Society for Consumer Psychology

Contact

[email protected]
+971 6 515 4172

Dr. Rania Semaan

Associate Professor
PhD in Business/Marketing, City University of New York, USA

Prior to joining AUS, Rania Semaan taught a variety of undergraduate courses at Baruch College'CUNY, New York, USA. Her current research interest is in various consumer behavior topics such as persuasion knowledge and attitudes, affect and goal behavior, cross-cultural consumer research and behavioral decision theory. Her work has been featured in several publications, conference proceedings and conference presentations. She also acts as reviewer for a number of academic journals and conferences.

Publications

Nicholas Ashill, Rania Semaan, Tanya Gibbs, Aaron Gazley, PERSONALITY TRAIT DETERMINANTS OF FRONTLINE EMPLOYEE CUSTOMER ORIENTATION AND JOB PERFORMANCE: A RUSSIAN STUDY, Accepted, International Journal of Bank Marketing, 2020
Rania Semaan, Valerie Lindsay, Paul Williams, Nicholas Ashill, The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region, Published, Journal of Retailing and Consumer Services, 51, pp. 165 - 176, 2019
Rania Semaan, Nicholas Ashill, Paul Williams, Sophisticated, iconic and magical: A qualitative analysis of brand charisma, Published, Journal of Retailing and Consumer Services, 49, pp. 102-113, 2019
Rania Semaan, Stephen Gould, Mike Chao, Andreas Grein, “We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation, Published, European Journal of Marketing, 53, 5, pp. 989 - 1014, 2019
Nicholas Ashill, Rania Semaan, Paul Williams, Measuring Brand Charisma: An Exploratory Study of Luxury Brand Consumers, Published, pp. 1074--1093, 2018
Rania Semaan, Bruno Kocher, Stephen Gould, How well will this brand work? The ironic impact of advertising disclosure of body-image retouching on brand attitudes, Published, Psychology and Marketing, 35, 10, pp. 766-777, 2018
Paul Williams, Sajid Khan, Rania Semaan, Earl Naumann, Nicholas Ashill, Drivers of contract renewal in international B2B services: a firm-level analysis, Published, Marketing Intelligence and Planning, 35, 3, pp. 358-376, 2017
Stephen Gould, Rania Semaan, Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain, Published, Journal of Macromarketing, 34, 4, pp. 520-531, 2014
Marina Carnevale, Stephen Gould, Rania Semaan, Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation, Published, ACR North American Advances, 2013
Stephen Gould, Rania Semaan, Lauren Trabold, "How I think you are investing": Gendered, social metacognitive influences on consumers' investing perspectives, Published, Social Influence, 8, 4, pp. 251-267, 2013
Rania Semaan, Stephen Gould, Bruno Kocher, "That Ad's Been Retouched?--That Can Be Me!": the Persuasive Impact of Advertising Disclosure and Body-Image Idealization, Published, ACR North American Advances, 2012
Rania Semaan, Chen-Ho Chao, Andreas Grein, The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior, Published, ACR North American Advances, 2011
Rania Semaan, Stephen Gould, I Shouldn't, Or Should I? Distinguishing Shame and Guilt in Goal Pursuit, Published, ACR North American Advances, 2010

Conference Presentations

Rania Semaan, An Exploratory Investigation into New Forms of Shared Luxury, Monaco Symposium on Luxury, Monaco, January, 2020
Paul Williams, Drivers of Female Luxury Consumption in the Gulf Region: An Abstract, 2019 AMS World Marketing Congress , Edinburgh, Scotland, July, 2019
Paul Williams, Luxury Consumer Perceptions of Brand Charisma: An Abstract, 2019 AMS World Marketing Congress , Edinburgh, Scotland, July, 2019
Stephen Gould, "What's in the News?" How Information in the News Concerning One Product Transfers in Terms of Country-of-Origin Effects to Consumers' Perceptions of a Different Product, AMA Global Marketing SIG Conference , Buenos Aires, Argentina, January, 2019

Grants and sponsorships

FRG19-Medium: Consuming New Forms of Luxury In The Sharing Economy, American University of Sharjah, 2021
FRG19-Medium: Development and Validation of a Luxury Brand Charisma Scale, American University of Sharjah, 2021

Awards and Honors

Received, Top 10 Downloaded Paper of all 2018-2019 publications in Psychology & Marketing: "How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes", 2019
, Teacher of the Year Award, 2018
, Research Award, Interpublic Group and Department of Marketing and International Business, City University of New York, 2010
, University Fellowship Award, City University of New York, 2008
, CUNY Tuition Remission Award, City University of New York, 2008

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