College / Department

Teaching areas

Consumer Behavior, Fashion Marketing

Research areas

Persuasion Knowledge and Attitude / Affect and Goal Behavior / Cross-Cultural Research / Behavior Decision Theory / Luxury Consumption


PhD, Business / Marketing, City University of New York, United States
Master, Master Of Philosophy / Business / Marketing, Graduate Center / City University of New York, United States
MBA, Business Administration, Lebanese American University, Lebanon
BA, Economics, American University of Beirut, Lebanon

Professional experience

Assistant Professor at American University of Sharjah, United Arab Emirates(2012 - Present)
Adjunct Faculty at Baruch College - CUNY, United States(2008 - 2012)


American Marketing Association - Association for Consumer Research - Society for Consumer Psychology
+971 6 515 4172