Dr. John Mark King | American University of Sharjah
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Profile

College / Department

College of Arts and Sciences
Department of Mass Communication

Teaching areas

Advertising, Integrated Marketing Communications, Public Relations, Photojournalism, Mass Communication

Research areas

Global media framing of nations/media companies and political communication

Education

PhD, Communications, University of Tennessee, Knoxville, United States, 1995
MS, Communications, University of Tennessee, Knoxville, United States, 1991
BS, Communications, University of Tennessee, Knoxville, United States, 1984

Professional experience

Professor, Department Of Mass Communication, American University of Sharjah, Sharjah, United Arab Emirates, 2015 - Present
Visiting Professor, Department Of Mass Communication, American University of Sharjah, Sharjah, United Arab Emirates, 2014 - 2015
Visiting Professor, College Of Media And Mass Communication, American University in the Emirates, Dubai, United Arab Emirates, 2014 - 2014
Professor, Department Of Communication, East Tennessee State University, Tennessee, United States, 1999 - 2013
Associate Professor, Department Of Mass Communication,, American University of Sharjah, Sharjah, United Arab Emirates, 2006 - 2007
Assistant Professor, Manship School Of Mass Communication, Louisiana State University, Louisiana, United States, 1995 - 1999
Assistant Professor, Communication Department, Pittsburg State University, Kansas, United States, 1992 - 1995
Bickel Scholar/graduate Teaching Associate, College Of Communications, University of Tennessee-Knoxville, Tennessee, United States, 1990 - 1992
Community Relations Coordinator, Roane State Community College, Tennessee, United States, 1987 - 1990
Communications Specialist/director, Video Services, Tennessee School Boards Association, Tennessee, United States, 1985 - 1987
Reporter/photojournalist, The Daily Herald, Tennessee, United States, 1985 - 1985
Graphics Producer/photojournalist, WATE-TV (ABC), Tennessee, United States, 1984 - 1984
Chief Staff Photographer, United States of America Department of Commerce/United States of America Pavilion/1982 World's Fair, Tennessee, United States, 1982 - 1982
Public Relations/promotions Director, Little Giant Records, Tennessee, United States, 1980 - 1981
Self-proprietor, John King Productions (photography/graphics), Tennessee, United States, 1978 - 1980
Photography Editor/chief Staff Photojournalist, Take One Magazine, Tennessee, United States, 1977 - 1979
Photojournalist,, The Williamson Leader, Tennessee, United States, 1972 - 1976

Memberships

Academic Member, Athens Institute for Education and Research: A World Association of Academics and Researchers, Athens, Greece, May 2018
International Academy of Business Disciplines, Queens, New York, USA, April 2017
Academic Fora, Society for Business, Economics, Social Science & Humanities, Kuala Lumpur, Malaysia, May 2016
Founding Administrator/Member, Public Relations Society of America Tri-Cities Tennessee/Virginia Chapter, Johnson City, Tennessee, United States of America, August 2003 - December 2013
Member, Public Relations Society of America Educators Academy, New York, New York, United States of America, August 1999 - December 2013
Member/Assembly Delegate, Public Relations Society of America, New York, New York, United States of America, August 1999 - December 2013
Track Chair, International Academy of Business Disciplines Political Communication/Public Affairs Division, Queens, New York, United States of America, August 1997 - December 2013
Member, Association for Education in Journalism and Mass Communication Public Relations Division, Columbia, South Carolina, United States of America, August 1998 - August 2011
Member, Association for Education in Journalism and Mass Communication Visual Communication Division, Columbia, South Carolina, United States of America, August 1991 - August 2011
Member, Association for Education in Journalism and Mass Communication, Columbia, South Carolina, United States of America, August 1991 - August 2011
Member, Public Relations Society of America Volunteer Chapter, Knoxville, Tennessee, United States of America, August 1999 - August 2002
Member, Society of Professional Journalists, Indianapolis, Indiana, United States of America, August 1995 - August 1999
Member, National Press Photographers Association, Athens, Georgia, United States of America, August 1992 - August 1995
Member, National Council for Marketing and Public Relations, Albuquerque, New Mexico, United States of America, August 1987 - December 1990
Member, Tennessee Board of Regents University and Community Colleges Public Relations Officers, Nashville, Tennessee, United States of America, August 1987 - August 1990
Member, Tennessee College Public Relations Association, Nashville, Tennessee, United States of America, August 1987 - August 1990
Member, Council of School Boards Association Communicators, Washington D.C., United States of America, August 1985 - August 1987
Member, Tennessee School Public Relations Association, Nashville, Tennessee, United States of America, August 1985 - August 1987

Contact

[email protected]
+971 6 515 2763

Dr. John Mark King

Professor
PhD, University of Tennessee, Knoxville, United States

John Mark King has published 39 research articles/book chapters and has 60 research presentations in North America, Europe, the Middle East and Africa. Dr. King has served as a mass communication professor for 29 years and chaired 30 master's theses. He has provided service in the US, Indonesia, Spain, the UAE and Qatar. Dr. King worked in newspapers, magazines, television and public relations for more than 15 years. He has mentored students to launch meaningful careers in the Middle East, Africa, Asia, North America and Europe.

Publications

John King And Meruyert King. Broadcast media framing of a Middle East political rift, Journal Of Marketing Development And Competitiveness
John King. Face-ism theory in YouTube images of candidates in the 2020 U.S. presidential election, Quarterly Review Of Business Disciplines, May May 2021
John King. Content Analysis of Gucci’s Blackface Sweater Controversy across Multiple Media Platforms (Won Best Presentation Award), World Academy Of Science, Engineering And Technology, International Journal Of Humanities And Social Sciences, Vol. 14, No. 5, 2020, May May 2020
John King. Global Media Framing of the ‘Third World’ Construct, May May 2019
John King. Global Media Framing of a Diplomatic Rift in the Middle East, October (4th Quarter/Autumn) October (4th Quarter/Autumn) 2018
John King And Meruyert King. Global Media Framing of a Diplomatic Rift in the Middle East, Athens Journal Of Mass Media And Communications, October (4th Quarter/Autumn) October (4th Quarter/Autumn) 2018
John King. Dubai Wins: A Content Analysis of Global Media Coverage of the 2020 World Exposition Bidding Process Using Nation Branding Theory, International Journal Of Business And Administrative Studies, December December 2016
John King. EUPRERA Scholars Urge Dialogic Online Approach, Tripodos, December December 2015
Samara Litvack And John King. How Broadcast Media Frame Public Relations, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2013
Audra Fritz And John King. A Content Analysis of Military Women in US and UK Newspapers during the Iraq War (2003-2010), Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2012
John King, Samara Litvack And J. Alcaniz. A Global Study of Newspaper Framing of Public Relations, June June 2011
Dinah Tetteh And John King. Newspaper Coverage of the U.S. Healthcare Debate: A Content Analysis, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2011
Kelly Price And John King. Face-ism in the 2008 U.S. Presidential General Election: Photographic Coverage of Candidates in News & Business Magazines, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2010
Brittany Parks And John King. Effect of Natalee Holloway's Disappearance on Aruba Tourism: A Content Analysis of Four Years of Global Newspaper Coverage, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2009
John King, Julio Pindado And Gregory Payne. Nation Branding: Coverage and Perceptions of Qatar in Major World Newspapers, June June 2008
John King And Mohamed Zayani. Media, Branding and Controversy: Perceptions of Al Jazeera in Newspapers around the World, Journal Of Middle East Media, January (1st Quarter/Winter) January (1st Quarter/Winter) 2008
John King And Mohamed Zayani. A Content Analysis of Mentions of the Al Jazeera Brand in Major Newspapers Around the World, Proceedings Of The Satellite Television And Cultural Identity In The Arab World Conference, December December 2007
John King And Josh Watson. Enhancing the Nextel Brand: Nextel's Media Coverage Before and After Becoming NASCAR's Primary Corporate Sponsor, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2007
John King, Andy Lynch, Yorgo Passadeos And Dimitra Dimitrakopoulou. How Oprah Winfrey and General Motors Used a $7 Million Product Placement on the Oprah Winfrey Show to Gain Television Publicity Across the United States, June June 2006
John King, Monica Nastase And Kelly Price. A Content Analysis of an Attempt by Victoria's Secret to Generate Brand Mentions through Provocative Displays, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2006
John King And Adriane Dishner. Newspaper Endorsement and Election Result Headlines in the 2004 U.S. Presidential Election, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2006
John King And Andy Lynch. Impacting The News: How General Motor's $7 Million Product Placement of the Pontiac G6 Automobile on the Oprah Winfrey Show Played in Newspapers across The United States, Proceedings Of The Hawaii International Conference On Social Sciences, June June 2005
Kathryn Mcneil, Kelly Dorgan And John King. Health Care Practitioner and Symptoms: Cues to Action Prompting Women in Appalachia to Seek Mammograms, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2005
Andy Lynch And John King. How Oprah Parlayed A $7 Million GM Product Placement Into Publicity Gains For Her Own Brand, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2005
Don Armstrong And John King. Newspapers' Use of Corporate- vs. Historically-named Stadiums in Major League Baseball Game Stories, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2005
John King. An Analysis of Women in Sports Photographs in Online Newspapers across Latin America, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2004
John King. Fair and Balanced Visual Coverage of the 1996 U.S. Presidential Campaign?: You Betcha!, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2004
Beth Anderson And John King. Visual Framing: A Study of Face-ism from the Websites for the 108th United States Congress, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2004
John King. A Visual Analysis of George W. Bush's 2002 State of the Union Address in 61 Online United States Newspapers, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2003
Wynton Hall And John King. Rhetorical Style in Online Newspaper Coverage of Presidential Oratory: George W. at the United Nations, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2003
John King. The Face-ism Effect Revived: Male Visual Dominance Alive and Well in Latin American Online Newspapers across 17 Nations, Proceedings Of The 2002 Hawaii International Conference On Social Sciences. Honolulu, Hawaii, United States Of America, June 17-20, 2002., June June 2002
John King. A Scorecard for the Fortune 500: Images of Gender and Ethnicity on Company Web Sites in the United States, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2002
Wynton Hall And John King. Leadership by X-Sample?: Bill Clinton and Dick Morris's Use of Poll-Tested, Triangulated Rhetoric, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2002
John King. Communicating the Image of a Candidate: Lamar Alexander's 1978 Campaign for Governor of Tennessee,, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2001
John King. Photographic Images of Gender and Race in Fortune 500 Company Web Sites in the United States, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 2000
John King And Stephanie Cargile. The Effects of Public Relations Efforts on Fund Raising in a Private High School, Business Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 1999
John King. The Effects of Traditional Media Use and Demographics on Satisfaction with Small Daily Newspaper Appearance, Southwestern Mass Communication Journal, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 1999
John King And Richard Nelson. Television News Dependency and Public Perceptions of the Environment in Baton Rouge, Louisiana, International Business And Ecology Research Yearbook, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 1998
John King. Who Gets Named?: Nationality, Race and Gender in New York Times Photograph Cutlines, Ecquid Novi: Journal For Journalism In Southern Africa, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 1998
John King. Is a Photograph Worth a Thousand Students? A Content Analysis of Forms of Visual Presentation and Visual Appeals and Visual Sources Used in Photographs on the Covers of College Catalogs, Proceedings Of The 15th University Of Tennessee College Of Communications Research Symposium5th, April (2nd Quarter/Spring) April (2nd Quarter/Spring) 1993
John King. Dana Phillips: A Photographic Examination of a Rural Poor College Student, Proceedings Of The 12th University Of Tennessee College Of Communications Research Symposium, Knoxville, Tennessee, April 17, 1989., April (2nd Quarter/Spring) April (2nd Quarter/Spring) 1989

Conference Presentations

Broadcast media framing of a Middle East political rift, 32nd International Academy Of Business Disciplines Conference, 27 March 2021
Face-ism theory in YouTube images of candidates in the 2020 U.S. Presidential Election, 32nd International Academy Of Business Disciplines Conference, 27 March 2021
Content Analysis of Gucci’s Blackface Sweater Controversy across Multiple Media Platforms, 22nd International Conference On Communication, Film And Media Sciences, 18 May 2020
Global Media Framing of the ‘Third World’ Construct, 17th Annual International Conference On Communication And Mass Media, 13 May 2019
Face-ism Theory in the 2016 U.S. Presidential Election, 29th Annual International Academy Of Business Disciplines National Conference, 7 April 2017
Media Framing of Julian Assange in English and Spanish Language Newspapers, 29th International Academy Of Business Disciplines National Conference, 6 April 2017
Dubai Wins: A Content Analysis of Nation Branding and Media Framing Theories in Global Media Coverage of the 2020 World Exposition Bidding Process, The 8th Seoul International Conference On Business, Economics, Social Science & Humanities, 25 May 2016
Should Calories Count? Is it Ethical to Include Calories Counts on Menus?, 25th Annual Meeting Of The International Academy Of Business Disciplines National Conference, 13 April 2013
Public Relations Case Studies from the Middle East: Breast Cancer, Voting Rights and Rolls Royce, 25th Annual Meeting Of The International Academy Of Business Disciplines National Conference, 11 April 2013
Talking Heads: How Broadcast Media Frame Public Relations, 25th Annnual International Academy Of Business Disciplines National Conference, 11 April 2013
Tim Howard and the Power of YouTube in a Global World, 24th Annual Meeting Of The International Academy Of Business Disciplines National Conference, 21 April 2012
A Content Analysis of Military Women in US and UK Newspapers during the Iraq War (2003-2010), 24th Annual International Academy Of Business Disciplines National Conference, 19 April 2012
Global PR Mindset, Local PR Reality, Globcomm Conference, 27 June 2011
Global Public Relations, Rey Juan Carlos University, 20 June 2011
A Global Study of Newspaper Framing of Public Relations, 25th Annual Meeting Of The European Academy Of Management And Business Economics International Conference, 15 June 2011
Newspaper Coverage of the U.S. Healthcare Debate: A Content Analysis, 23rd Annual International Academy Of Business Disciplines National Conference, 7 April 2011
Face-ism in the 2008 U.S. Presidential General Election: Photographic Coverage of Candidates in News & Business Magazines, 22nd Annual International Academy Of Business Disciplines National Conference, 8 April 2010
Effect of the Natalee Holloway's Disappearance on Aruba Tourism: A Content Analysis of Four Years of Global Newspaper Coverage, 21st Annual Nternational Academy Of Business Disciplines National Conference, 3 April 2009
Challenges and Opportunities of Developing a Study-abroad Mass communication Course in the United Arab Emirates for a U.S. university, 21st Annual Meeting Of The International Academy Of Business Disciplines National Conference, 2 April 2009
Nation Branding: Coverage and Perceptions of Qatar in Major World Newspapers, Joint International Conference Of The European Academy Of Management And Business Economics And The International Academy Of Business Disciplines, 15 June 2008
Historical Notes on Public Diplomacy, Ii Symposium Hispano-nordamerica De Relacions Publiques (symposium Ii Of Hispanic-north American Public Relations), 9 June 2008
United Arab Emirates: A Year in the Middle East. My Experience Teaching Public Relations and Living in the United Arab Emirates in 2006/2007, 20th Annual Meeting Of The International Academy Of Business Disciplines National Conference, 6 April 2008
Branding in a Controversial Political Climate: The Image of Al Jazeera in Newspapers across the Globe, 20th Annual International Academy Of Business Disciplines National Conference, 5 April 2008
A Content Analysis of Mentions of the Al Jazeera Brand in Major Newspapers Around the World, Satellite Television And Cultural Identity In The Arab World Conference, 11 December 2007
A Nation of Contrasts: PR and Culture in the United Arab Emirates, 19 November 2007
Enhancing the Nextel Brand: A Content Analysis of Nextel's Media Coverage Before and After Becoming NASCAR's Primary Corporate Sponsor, 19th Annual International Academy Of Business Disciplines National Conference, 30 March 2007
Using Public Relations to Enhance the Brand: A Content Analysis of Media Coverage of Nextel Before and After Becoming Nascar's Primary Corporate Sponsor, Business, Information And Management Academy (bima) Conference, 17 March 2007
How Oprah Winfrey and General Motors used a $7 Million Product Placement on the Oprah Winfrey Show to Gain Television Publicity across the United States, 4th International Conference On Communication And Mass Media, 22 May 2006
A Content Analysis of an Attempt by Victoria's Secret to Generate Brand Mentions Through Provocative Displays, 18th Annual International Academy Of Business Disciplines National Conference, 7 April 2006
Newspaper Endorsement and Election Result Headlines in the 2004 U.S. Presidential Election, 18th Annual International Academy Of Business Disciplines National Conference, 7 April 2006
Impacting The News: How General Motor's $7 Million Product Placement of the Pontiac G6 Automobile on the Oprah Winfrey Show Played in Newspapers across The United States, Hawaii International Conference On Social Sciences, 15 June 2005
The recommendation of a health care practitioner and symptoms as cues to action prompting women in Appalachia to seek mammograms, 17th Annual International Academy Of Business Disciplines National Conference, 8 April 2005
How Oprah Parlayed a $7 Million GM Product Placement Into Publicity Gains For Her Own Brand, 17th Annual International Academy Of Business Disciplines National Conference, 7 April 2005
The Metro Newspapers' Use of Corporate- vs. Historically-named Stadiums in Major League Baseball Game Stories, 17th Annual International Academy Of Business Disciplines National Conference, 7 April 2005
An Analysis of Women in Sports Photographs in Online Newspapers across Latin America, 16th Annual International Academy Of Business Disciplines National Conference, 26 March 2004
Visual Framing: A Study of Face-ism from the Websites for the 108th United States Congress, 16th Annual International Academy Of Business Disciplines National Conference, 26 March 2004
Fair and Balanced Visual Coverage of the 1996 U.S. Presidential Campaign? You Betcha!, 16th Annual International Academy Of Business Disciplines National Conference, 25 March 2004
A Visual Analysis of George W. Bush's 2002 State of the Union Address in 61 Online United States Newspapers, 15th Annual International Academy Of Business Disciplines National Conference, 5 April 2003
The impact of rhetorical style in online newspaper coverage of presidential oratory: George W. Bush before the United Nations, 15th Annual International Academy Of Business Disciplines National Conference, 5 April 2003
Ethos, logos, pathos and elocutio: Rhetorical analyses of George W. Bush’s response to September 11, 74th Annual Convention Of The Western States Communication Association, 18 February 2003
The Face-ism Effect Revived: Male Visual Dominance Alive and Well in Latin American Online Newspapers across 17 Nations, Hawaii International Conference On Social Sciences, 15 June 2002
A Scorecard for the Fortune 500: Images of Gender and Ethnicity on Company Web Sites in the United States, 14th Annual International Academy Of Business Disciplines National Conference, 5 April 2002
Leadership by x-sample? Bill Clinton’s instrumental use of public opinion research in presidential discourse, 14th Annual International Academy Of Business Disciplines National Conference, 5 April 2002
Communicating the Image of a Candidate in a Gubernatorial Campaign: Lamar Alexander's Successful 1978 Campaign for Governor of Tennessee, 13th Annual International Academy Of Business Disciplines National Conference, 5 April 2001
Men's Heads and Women's Bodies: Face-ism in Photographs Published by Online Newspapers in 17 Latin American Nations, Association For Education In Journalism And Mass Communication/american Schools Of Journalism And Mass Communication International Colloquium, 11 January 2001
Photographic Images of Gender and Race in Fortune 500 Company Web Sites in the United States, 12th International Academy Of Business Disciplines National Conference, 11 March 2000
Symbolic Devaluation of Women in New York Times Photograph Cutlines, Association For Education In Journalism And Mass Communication National Convention, 5 August 1999
The Effects of Public Relations Efforts on Fund Raising in a Private High School, 11th Annual International Academy Of Business Disciplines National Conference, 27 March 1999
Communicating the Image: Political Communication Strategies and Photographic Press Coverage of Lamar Alexander's Successful 1978 Campaign for Governor of Tennessee, Association For Education In Journalism And Mass Communication Southeast Colloquium, 5 March 1999
Television News Dependency and Public Perceptions of the Environment in Baton Rouge, Louisiana, International Business And Ecology Conference, 16 October 1998
Who Gets Named?: Nationality, Race and Gender in New York Times Photograph Cutlines, Association For Education In Journalism And Mass Communication National Convention, Baltimore, Maryland, 7 August 1998
What's in a Name?: Nationality, Race and Gender in New York Times Photograph Cutlines, Association For Education In Journalism And Mass Communication Southeastern Regional Conference, 14 March 1998
Political Endorsements in Daily Newspapers and Photographic Coverage of Candidates in the 1995 Louisiana Gubernatorial Campaign, Association For Education In Journalism And Mass Communication National Convention, 31 August 1997
Political Endorsements in Daily Newspapers and Photographic Coverage of Candidates in the 1995 Louisiana Gubernatorial Campaign, Association For Education In Journalism And Mass Communication Southeast Colloquium, 15 March 1997
How Media Use and Demographics Affect Newspaper Reader Satisfaction with the Appearance of Community Newspapers, Association For Education In Journalism And Mass Communication National Convention, 11 August 1996
Is a Photograph Worth a Thousand Students? A Content Analysis of Forms of Visual Presentation and Visual Appeals and Visual Sources Used in Photographs on the Covers of College Catalogs, 15th University Of Tennessee College Of Communications Research Symposium, 13 March 1992
Dana Phillips: A Photographic Examination of a Rural Poor College Student, 12th University Of Tennessee College Of Communications Research Symposium, 14 March 1989

Grants and sponsorships

Grant, Professional Development Grant, American University of Sharjah, 1 May 2020 - 31 May 2020
Grant, Professional Development Grant, American University of Sharjah, August 2018 - May 2019
Grant, Professional Development Grant, American University of Sharjah, August 2017 - May 2018
Grant, Professional Development Grant, American Univesity of Sharjah, August 2016 - May 2017
Grant, Professional Development Grant, American University of Sharjah, August 2015 - May 2016

Awards and Honors

Best Presentation Award, International Conference on Communication, Film and Media Sciences, Montreal Canada, Award for Best Presentation at the Conference, 28 May 2020
Inductee, Kappa Tau Alpha Journalism and Mass Communication Honor Society, 19 September 1990
Inductee, Phi Kappa Phi Honor Society, 19 September 1990
National Merit Award, Admissions Marketing Magazine, 16 November 1988

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