AUS holds Road Safety Awareness Week

American University of Sharjah (AUS) Chancellor Dr. Björn Kjerfve launched at AUS on Monday, the university's first Road Safety Awareness Week campaign, with the primary mission to change the behavior and attitudes of reckless drivers.

The campaign has been organized by the AUS Faculty Senate, on the occasion of the GCC Road Safety Week. It will run until March 3, 2016Chancellor Kjerfve opened the week with a welcome speech stressing the importance of road safety awareness.

Speaking on the occasion, Dr. Rana Raddawi, President of Faculty Senate, pointed out that the campaign has been initiated this year in collaboration with the administration, academic units and the university's Office of Student Affairs.

The program aims to promote road safety among all members of the campus community, as well as among visitors, such taxi and bus drivers and delivery drivers. The program emphasizes the importance of starting with education and is designed to be sustainable, with a road safety-themed event every year.

The campaign panel included members of the Sharjah Police; ER and trauma doctors; the AUS Safety and Security officers; as well as a student, who discussed issues related to road safety and helped AUS community members have a better understanding of safety regulations and measures. A number of videos will be shown throughout the week that will feature a filmed visit to victims of car accidents, testimonial and informative videos about road safety on campus.

Dr. Raddawi will also host a workshop on the emotional intelligence of drivers as well as on the psychology of bad drivers.