An American University of Sharjah student won second place in the third edition of the Masar Student Creative Award for Print at the Dubai Lynx International Festival of Creativity 2015. The winners were announced on Wednesday, March 11, 2015.

The competition required students to create an original poster in response to the brief issued by the charity Dubai Cares, which focuses on education. Dena Al-Qaisi, a major in mass communication at AUS, won second place for her poster, which consisted of a hand drawn in an artistic way with the slogan "Be the Difference: A Letter a Day, Paves Their Way." The aim of these posters is to raise awareness of the cause within the community, empower members of UAE to become agents of change, and increase the number of supporters and donations.

The Masar Student Creative Award provides an opportunity for talented students to have their work noticed by some of the creative industry's key decision-makers and for talented students to experience the region's leading event for the creative community. It is part of the Dubai Lynx International Festival of Creativity, a leading event in the Middle East and North Africa region that honors the region's best work in advertising. The winners also received cash prizes.

Dubai Cares is a philanthropic organizations established by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in September 2007. The aim of Dubai Cares is to provide education to children in developing countries with access to quality primary education.