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CAS student receives Dubai Lynx 2018 Special Merit Award
An American University of Sharjah (AUS) student from the Department of Mass Communication (MCM) recently received a Special Merit Award in recognition of her “Unlock Your Wishes” campaign proposal in the Integrated Competition category of Dubai Lynx 2018.
Sponsored by Saudi Telecommunications Company (STC), the competition is a hunt for brilliant, unique creative talent from a range of universities from across the Middle East and North Africa region. Haya Maarouf, the winning student, worked on a brief to design a campaign for the Make-A-Wish Foundation, UAE, which is part of a global non-profit organization with 38 affiliate offices around the world, in nearly 50 countries. The student submitted a campaign that uses three channels of media to reach audiences of different demographics. The work was judged by leaders in advertising.
Another MCM student, Dania Rizvi, was also shortlisted in the competition for her integrated Make-A-Wish campaign. Both students were mentored by Dr. Mohammed Ibahrine, Associate Professor of Mass Communication.
The Head of the Department of Mass Communication (MCM), Dr. Mohammad Ayish, noted that the students’ engagement with industry practices and standards is a key feature of the success of the MCM Program. He said:
“As a professional program, mass communication always thrives on students’ exposure to real-world industry practices.”
Commenting on her success, Maarouf said:
“Attending Dubai Lynx was a great, eye opening experience because it allowed me to network with people from all over the industry. Being surrounded with so many professionals, and receiving this award has motivated me to work on projects with more passion and creativity.”