The MCM studio was opened to provide mass communication students with a professional platform to practice their creative audio-video skills. The facility consists of a control room that houses a vision mixer, an audio mixer, a light controller and a 70-square meter soundproofed floor for video training and production. Students use three professional studio cameras and an anchor desk to conduct interviews and present newscasts. The studio also houses one audio production facility, a video editing space and a student lounge.
The MCM facility serves important academic and professional purposes relating to the preparation of students for the future challenges of the communications market. The studio supports students’ training and production needs in all MCM video-based courses. Those include, but are not limited to, broadcast news writing and reporting, social media, advertising campaigns, documentaries, film and multiplatform journalism. It enables students to work in a semi-professional environment where they deal with production elements such as cameras, editing systems, presentation technologies and interviewing settings.
By harnessing the studio’s resources, students are able to generate high-profile productions that reflect the finest standards in this industry. MCM students have showcased their video works on Etisalat’s E-Life Channel as part of an MoU signed between AUS and Etisalat. This outreach opportunity, enabled by students’ access to the studio facility, has shared with the UAE community a wide range of professional video works that reflect MCM students’ creative skills and potential to contribute to the communications industry during their program of study.
For further information, please contact: Anna Marie Castillo at firstname.lastname@example.org.