AUS student publishes book on diplomacy and Emirati values

Ahmad Almarzooqi, an international studies major at American University of Sharjah, has published The Silent Power, which recently debuted at the Sharjah International Book Fair, where it sold more than 200 copies within the first two hours. The book reframes diplomacy as a practical skill shaped by Emirati cultural values and everyday interactions. 

Almarzooqi said the idea for the book began unexpectedly after a conversation with friends and the concept later developed into three topics: communication, restraint and leadership.

Much of the book draws on his involvement in the Student Association of Foreign Affairs (SAFA), where he serves as vice president. SAFA regularly hosts ambassadors, ministry officials and international representatives on campus, giving students direct exposure to diplomatic practice. “We bring diplomats to AUS so students can see how diplomacy works in real settings,” he said.

Almarzooqi also integrates lessons from his professional experience as a chief operating officer at an investment firm in Dubai, as well as his ongoing diploma in diplomatic protocol. These experiences inform sections of the book that address negotiation, conflict management and cross-cultural communication.

A central theme of The Silent Power is the role of Emirati and Gulf values in shaping diplomatic behavior. The book highlights hospitality, respect and measured communication as core elements of effective leadership. “Knowing when to speak, how to speak and who to speak to reflects respect,” he said.

The book also outlines the idea of “silent power,” which he describes as the ability to remain calm and deliberate in difficult situations. He argues that strategic silence can prevent escalation and lead to more thoughtful decision-making.

As interest in the book grows, Almarzooqi said he hopes readers will recognize that diplomacy extends far beyond government roles.

“Diplomacy is not limited to ambassadors. It is a skill people use every day, whether they realize it or not,” he said.

With the book seeing strong initial sales at the book fair and growing attention on campus, Almarzooqi plans to continue developing projects related to diplomacy, communication and public service as he advances in his academic and professional career.

To learn more about international studies courses at AUS’ College of Arts and Sciences, visit www.aus.edu/cas/department-of-international-studies.