As much as the Department of Mass Communication (MCM) prides itself on excellence in teaching and instruction, it also sees itself as a center of top-notch media scholarship. MCM scholarly interests span a wide range of topics relevant to Arab World and global communications as well as to UAE media.  Faculty publications and conference presentations have covered topics such as crisis communication management, communications technology trends, digital marketing, government communication strategies, integrated marketing communication, Internet communications, media and culture, media and diplomacy, media ethics, social media strategies and digital storytelling.